Inside CVS' Partnership with Dr. Camille Howard
Podcast: Med Creator 101Published On: Wed Jan 21 2026
Description: Mimi and Dr. Portela go inside CVS’ partnership with Dr. Camille Howard, the first-ever Beauty Dermatology Advisor, and Michelle LeBlanc, Vice President, Merchandising for Beauty & Personal Care at CVS Health. In this episode, Dr. Howard shares how her approach to social media led to a partnership far bigger than traditional influencer marketing, and Michelle breaks down how CVS identifies and integrates HCPs voices into retail, education, and community health.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
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