Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35  
Podcast: The Russell Brunson Show
Published On: Wed May 14 2025
Description: What if you could build a thriving business, grow a massive audience, and still have the freedom to live life on your terms? In this episode of The Russell Brunson Show, I sit down with Matt Gray, an incredible entrepreneur and founder who’s done just that. After exiting his first company, building HERB into a 14-million-person media brand, and now leading Founder OS, Matt has figured out how to scale without stress, attract high-level talent, and turn content into consistent growth. If you’re an entrepreneur or creator trying to build a business and a life you love, this conversation is packed with frameworks and mindset shifts that can help you get there. Key Highlights: ◼️How Matt turns one long-form video into 30+ pieces of content across platforms ◼️The structure behind his organic content engine that brings in 12,000+ leads per month ◼️Why he avoids selling directly on social and what he does instead to convert cold traffic ◼️The systems and team setup that keep his business running while he travels the world ◼️How he overcame burnout, quit smoking and drinking, and rebuilt his health and energy ◼️What a founder-led brand really is and why it’s the key to long-term growth We also go deep into personal branding, content strategy, hiring, time freedom, and the hidden cost of sedating stress instead of solving it. Matt even shares his book-writing process, his thoughts on founder identity, and what it really takes to build something that lasts. This one’s not just about marketing and business. It’s about building a company that actually fits your life. Let’s dive in! ◼️ If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way)  Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices