Cheap £99 website builds are killing your website design business
Cheap £99 website builds are killing your website design business  
Podcast: Websites Made Simple: How to have a successful website design business
Published On: Mon May 04 2026
Description: If you’ve been tempted to move to a £99 a month website model — or you’ve been quietly cutting your prices just to get work through the door — this episode is a direct intervention.Psst! Check out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It’s a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and “is it just me?” moments.Welcome to another episode of Websites Made Simple with me, Holly Christie.In this episode, I’m talking about why the £99 website model isn’t the sustainable business move it might look like on paper — and what to do instead when the market feels slow.We get into:How the maths of volume pricing simply don’t add upThe burnout that comes with trying the modelWhy ongoing payment plans are bad newsThe hidden costs that slowly erode client trustWhat to do insteadIf you’re a web designer wondering whether dropping your prices is the answer, this episode will give you the confidence to hold firm.Come and find out more at https://websitesmadesimple.co.uk or email me at hello@websitesmadesimple.co.ukSkip to the good bits:00:00 Why the £99 website model doesn’t work00:35 Meet Holly: Websites Made Simple00:46 Who this episode applies to01:45 The volume problem: you’d need 30 clients for £3,00004:14 Burnout is baked into this model04:38 Scope creep and the ongoing payment trap06:32 Hidden costs and eroding client trust08:34 Email hosting, DNS, and the chaos that follows11:19 Content collection in a low-cost model12:26 Hold your nerve: panic pricing makes it worseMentioned in this episode:Remember to sign up for our blogging masterclass!Go to https://websitesmadesimple.co.uk/masterclassBlogging masterclass