How to Build AI products in FinTech | $100B Lessons from Robinhood VP PM
How to Build AI products in FinTech | $100B Lessons from Robinhood VP PM  
Podcast: The Growth Podcast
Published On: Thu Sep 11 2025
Description: Today's EpisodeRobinhood just crossed $100 billion in market cap. Its stock has 5.5x'd in the past year. It's one of the hottest companies in fintech.But here's what most people don't understand: building products at Robinhood isn't just about moving fast and breaking things. It's about moving fast while navigating regulations that could shut you down.Today I sat down with Abhishek Fatipurya, VP of Product at Robinhood, who's been there for 9 years - from intern to VP. He walked me through how they built products that democratized finance while staying compliant.If you're building in fintech or any regulated industry, this is your playbook.----⏰ Timestamps:00:00 Intro01:34 Robinhood's AI Assistant: Cortex08:01 Advice for Products in Fintech12:10 IPO Stories14:37 Ads16:31 How To Build Innovative Products21:30 Why Most Fintech PMs Fail at Experimentation27:15 Ads28:54 Training the Team30:48 Abhiskek Journey at Robinhood39:40 Layoffs47:02 Robinhood's Scaling Journey (2016-2025)52:54 Should Prototypes Replace PRD's1:05:40 Why most Fintech PMs are Failing1:10:48 How To Build a Real Product1:18:08 Outro----Brought to you by:1. Kameleoon: Leading AI experimentation platform - kameleoon.com/prompt2. Mobbin: Discover real-world design inspiration - https://mobbin.com/?via=aakash3. AI Evals Course for PMs & Engineers: Get $1155 off with code ag-evals - https://maven.com/parlance-labs/evals?promoCode=ag-evlas4. Amplitude: The market-leader in product analytics - https://amplitude.com/session-replay?utm_campaign=session-replay-launch-2025&utm_source=linkedin&utm_medium=organic-social&utm_content=productgrowthpodcast----Key Takeaways1. Build AI products around problems customers already have rather than creating AI for AI's sake - Robinhood identified core pain points like "why did this stock move?" then built solutions that fit existing workflows instead of forcing new behaviors.2. Write your product's "swipeys" (onboarding screens) before building anything to force clarity on value proposition. If you can't convince a customer to hit "get started" in one sentence on mobile, you don't have a great product.3. Curate upstream data sources and focus on information rather than recommendations when building AI for regulated industries. Robinhood secures licenses with news providers while carefully prompting AI to avoid investment recommendations that trigger regulatory issues.4. Transform legal teams into product partners by hiring domain experts who get excited about building great customer experiences within regulatory constraints. Former SEC regulators who understand both rules and product vision push for better solutions rather than adding friction.5. Obsess over pixel-perfect details because great design shouldn't be reserved for high-net-worth customers in financial services. When the CEO spends time on animation details, it creates a competitive moat where most companies use bad design as barriers.6. Test everything relentlessly instead of copying surface tactics - Robinhood's referral program went through 60+ iterations, evolving from $10 cash to variable stocks. Most fintechs copy "$20 for $20" without understanding the deeper insight: give users your core service, not generic rewards.7. Democratize access by speaking to customer pain points rather than industry jargon. "Get in at the IPO price" addressed frustration of watching stocks gap up from $20 to $50 on opening day, making access emotionally resonant.8. Unite cross-functional teams under shared business goals by switching from functional silos to business unit GMs. This eliminates "death by a thousand departments" where each function adds friction without considering holistic customer experience.9. Think mobile-first to force clearer communication and simpler flows since mobile constraints eliminate unnecessary complexity. Even internal planning revolves around what features will be showcased in mobile-centric product keynotes.10. Ship meaningful features consistently to create a virtuous cycle where teams stay focused and the market recognizes you as an innovation engine. This product velocity compounds into sustained performance by demonstrating consistent execution capability.----Related ContentPodcasts:AI Product Leadership with Julie ZhuoAI Experimentation with Fred de TodaroAI Product Discovery with Teresa TorresNewsletters:Should you invest in your referrals channel?How to Build AI Products RightThe Fintech Super App Wars----More than 85% of you aren't subscribed yet. If you can subscribe on YouTube, follow on Apple & Spotify, my commitment to you is that we'll continue making this content better.----If you want to advertise, email productgrowthppp at gmail. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.news.aakashg.com/subscribe