Levi Strauss & Co.’s Dr. Katia Walsh on Using AI and Analytics to Create Cutting-Edge Customer Experiences
Podcast: The Data ChiefPublished On: Wed Apr 20 2022
Description: Your data will never be clean and it will never be perfect. So how do we create meaningful models anyway? As Dr. Katia Walsh puts it, data leaders are facing a “tsunami of data.” But that tsunami shouldn’t stop you from testing, iterating, and moving quickly. Dr. Walsh is the Chief Global Strategy and AI Officer at Levi Strauss & Co. and today she shares how her team has leveraged a mindset of “think big, start small, scale fast” to create cutting-edge data models and digital capabilities quickly. Tune in to learn:(4:22) Why every business is a data business and how building out new digital and AI capabilities is about improving the 3Cs (connections, commerce, and creation.)(8:21) How Levi Strauss & Co. leverages data to create custom experiences no matter where a customer engages with them. As Katia says, “It’s not business; it’s personal.”(18:43) Why Katia’s motto is “think big, start small, scale fast.”(19:43) What do when you don’t have perfect data (and why you will never truly have perfect data).(27:55) Where to look for your organization’s next data leader - it’s not where you think.(30:36) How Levi Strauss & Co. is using bootcamps to increase data literacy at every level of the organization.Mentions:Levis.comGet even more insights from data and analytics leaders like Katia on The Data Chief. Mission.org is a media studio producing content for world-class clients. Learn more at mission.org. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.
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