Aimee Smale on building Odd Muse into a $30M brand, why her wedding can wait, and the reality of out-earning your partner
Podcast: Hot Smart Rich with Maggie Sellers ReumPublished On: Wed Aug 05 2026
Description: Odd Muse founder, Aimee Smale, joins Maggie Sellers Reum to reveal how she built a $30M fashion brand with no investors, turning £12K into one of the UK's fastest-growing bootstrapped businesses through community, conviction and long-term thinking. Aimee shares the story behind Odd Muse, why vulnerability became her greatest advantage, the power of doing one scary thing every week, and how sensitivity helped her become a stronger founder. She opens up about building a business without outside funding, taking bold risks, handling criticism online, balancing ambition with relationships, and why she believes her journey to a $100M brand is only just beginning. Get unselfish access to insights that will help you own the room. Sign up now https://linkly.link/2jPXJ ---------- (00:00) Intro (02:28) Building a $30M Brand Without Investors (07:33) Vulnerability Is Her Biggest Advantage (13:40) Do One Scary Thing Weekly (25:37) SoFi Ad (26:56) Pique Ad (27:53) The Story Behind Odd Muse (31:30) How £12K Became $30M (34:45) Building to $100M Bootstrapped (43:11) The Biggest Bet She Ever Made (51:41) Friendship Looks Different For Founders (56:02) Fiverr Pro Ad (57:01) Lululemon Ad (58:02) Why Trolls Don't Matter (1:00:39) Why Sensitivity Is A Superpower (1:08:31) Success Doesn't Intimidate Her Partner (1:10:04) Why Marriage Can Wait (1:11:31) Her $100M Vision (1:12:23) Rapid Fire With Aimee ---------- SoFi - visit SoFi.com/HSRCrypto and get up to $1000 in cryptocurrency when you open and fund a Crypto account. Pique - https://piquelife.com/hsr for 15% off Fiverr - If you are scaling a business, then you need to visit https://pro.fiverr.com Lululemon - http://lululemon.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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