The Formula Rhode & Skims Use To Win (and how you can do it too!) Shopify President
The Formula Rhode & Skims Use To Win (and how you can do it too!) Shopify President  
Podcast: Hot Smart Rich with Maggie Sellers Reum
Published On: Wed Mar 25 2026
Description: Why is Hailey Bieber’s Rhode a $1B empire while other celebrity brands feel like "cash grabs"?  Shopify President, Harley Finkelstein, breaks down the elite playbook behind Rhode, Skims, Kylie Cosmetics, Gymshark, and Chamberlain Coffee. From the “9 Person Rule” (why your friends are keeping you broke) to the “3,872 Books” email hack that caught Gary Vee’s attention, Harley explains how the world's most successful founders actually think! No more waiting for a sign, a mentor, or 'perfect' timing. The cost of entry is $39 and a 'stupid' idea that you’re finally brave enough to start. The golden age of entrepreneurship is here - don't let it happen without you! Timestamps: 00:00:00 Intro00:02:18 Why You Don’t See Yourself As An Entrepreneur00:05:17 Should Everyone Try Entrepreneurship?00:07:53 Why Most People Never Start00:09:07 The One Thing That Creates Billion Dollar Businesses00:12:50 Motivation Doesn’t Last… This Does00:13:56 Finding Your Ikigai (Life’s Work)00:16:32 “You’re Changing Women’s Lives”00:18:18 Chasing People You Admire00:22:31 Fiverr Ad00:23:42 How To Get Anyone’s Attention00:27:42 Do Creators Have A Peak?00:30:26 Do You Need An Audience To Win?00:33:59 Why Kardashian Brands Actually Work00:39:36 Will Celebrity Brands Keep Winning?00:43:08 Should We Be Scared Of AI?00:47:31 What Is AI Shopping?00:49:48 Will AI Replace Influencers?00:50:59 Will AI Replace Everything?00:53:07 Shopify Ad00:54:04 Bilt Ad00:55:13 A Letter From Harley’s Daughters00:55:51 Raising Future Entrepreneurs00:58:53 What He Spends His Money On01:00:06 Skiing vs Building Businesses01:00:19 Best Books For Entrepreneurs01:01:46 Industries To Avoid01:02:25 The Most Innovative Product He’s Seen01:03:30 What Makes A Brand Truly Great01:06:53 His “Spiky” Career Strategy01:07:45 The One Belief That Changed Everything01:10:22 How To Become A Better Storyteller01:12:32 Where To Find Harley ⸻ Sponsors: Fiverr - If you are scaling a business, then you need to visit https://pro.fiverr.com     Shopify - http://Shopify.com/HSR Bilt - http://joinbilt.com/hsr ⸻ Follow Harley Finkelstein:  Instagram: www.instagram.com/harley Shopify: https://www.shopify.com/ ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe  Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers Learn more about your ad choices. Visit megaphone.fm/adchoices