Wealth management for the Zillenial Generation with Sarah Levy, CEO of Betterment
Wealth management for the Zillenial Generation with Sarah Levy, CEO of Betterment  
Podcast: London Fintech Podcast
Published On: Thu Sep 12 2024
Description: Watch the video version on YouTube: https://youtu.be/go9S3Ta0xtYIn this episode of the London Fintech podcast, Tony Clark talks to Sarah Levy.Sarah has over 25 years of experience launching and growing new brands, however Sarah’s journey to FS is an unconventional one, having crossed over only 4 years ago from a super successful career with Disney, Nickelodeon and Viacom, to leading one of the fastest growing and most progressive digital wealth management firms in the US. There are approximately 60,000 wealth firms globally of all sizes offering propositions that span pure advisory, self-directed, robo-advisory and hybrid models in a market characterised by shifting demographics, consolidation and new asset classes. So how do firms differentiate and get ahead?This conversation explores Betterment’s use of technology for competitive advantage and delivering a purpose-led wealth solution to the “zillennial” generation of investors.Sarah shares her unique insights on building targeted consumer brands for specific demographics and customer segments, the power of hyper-personalisation, and the misalignment between traditional firms and the digitally accelerating ecosystem. “If Schwab and Fidelity and Vanguard are my parents brands, Betterment will be the Zillennial wealth brand”.Additionally, she provides some really practical insight for C Suite leaders and fintech entrepreneurs on building a growth company, transitioning to fintech, building customer loyalty, and creating a balanced corporate culture.Moving from big-media to Wealth ManagementTransforming businesses for the Digital AgeThe importance of brand in all sectorsSolving problems for customers and laser focusThe ‘Zillennial’ generation need for technology driven solutionsThe direction of the Wealth Management sector“Selling eat your vegetables while some of the others were offering candy” during the pandemicHow Important is Enterprise scale for Wealth Firms?Betterment’s Mission – making people’s lives betterHow Betterment WorksDigital vs Real Life advisorsBetterment’s Portfolio StrategyBetterment’s Market Positioning as a FinTechHow Betterment Differentiates from CompetitorsSimplicity and the elegance of the user experienceSarah’s Team Building Journey and Betterment’s CultureFood as a team-builder..The Rise of AI in Wealth ManagementSarah’s Challenges and learning every daySwitching from corporate to fintechFuture Plans for BettermentWhere to Learn MoreLearn more: Sarah: https://www.linkedin.com/in/sarah-kirshbaum-levy-889881a1/Betterment: https://www.betterment.comTony: https://www.linkedin.com/in/tony-clark-07160b/NextWave: https://www.nxwave.com