Send us Fan MailBurnout is not a badge of honor, and it is definitely not a requirement for scaling a contracting business. Crystal sits down with Chuck Staskowitz, a former plumber who started from a garage with a $2,000 van, grew to more than $22 million in revenue with 130 employees, and later sold his company. The story is inspiring, but the real value is what he learned the hard way about systems, planning, and protecting your life while you build. We dig into why so many trades owners hit a wall: they stay reactive, skip the numbers, and chase shiny solutions like expensive CRMs or “big marketing” when the real issue is operational capacity. Chuck explains the difference between growth and scaling, why profitability can get squeezed during fast expansion, and how operator thinking helps you maximize every dollar you spend on leads, labor, and vendors. We also talk about mentorship and fractional leadership, plus how a two-minute outside perspective can save you from lawsuits, waste, and years of pain. Then we get practical about leadership and culture: when to bring in a service manager, how field leads create breathing room, and why homegrown career paths often beat outside hires. We share simple ways to keep the business fun while scaling, from celebrating wins to gamifying new processes so they actually stick. If you want sustainable growth in home services, contractor leadership advice that feels real, and strategies to scale without burnout, hit play and take notes. Subscribe, share this with a contractor who needs it, and leave a review so more owners can build companies they actually enjoy.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailYou don’t have a lead problem, you have an opportunity leak. If you’re staring at revenue goals while open estimates pile up and missed calls vanish, the money you want is already in your database, you just aren’t collecting it. We sit down with Ryan Finn from CHIRP to talk about estimate follow up that actually works for home service contractors. Ryan shares how a tiny change in phrasing can massively change conversion, why “hope” fails as a sales strategy, and how tracking simple KPIs tells you where the real breakdown is. We also dig into why texting is the most effective channel right now, including the 98% read-rate reality, and why consistent touch points matter more than one heroic phone call. From speed to lead to the Four C’s (capture, communicate, continue, close), we map a practical system for HVAC, plumbing, and electrical businesses that want higher close rates without dumping more cash into ads. Ryan also explains how automation can recover abandoned calls instantly, how a 14-day estimate cadence can be structured, and how AI-driven insights can reveal the best timing and best words to use based on real-world data at scale. Listen, then take one action: tighten your follow-up process this week. Subscribe for more contractor growth strategies, share the episode with an owner who needs it, and leave a review so more people can find the show.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIf you’ve ever said, “We tried billboards and nothing happened,” this conversation is for you. Mass media can feel silent and hard to measure, but when it’s done with the right frequency, consistency, and creative discipline, it builds the kind of brand homeowners trust in a stressful moment, the exact moment they need HVAC, plumbing, electrical, or another home service fast.I’m joined by Gage Jonathan from Johnson Media Group, an agency that’s helped home service contractors grow for years by pairing smart targeting with real-world reach. We dig into what “mass media” actually means today, from radio jingles and linear TV to OTT, CTV, and streaming audio, plus out-of-home plays like billboards, bus wraps, and wallscapes. Gage breaks down why live news and live sports still matter, and how streaming placements can add a new layer of measurability by connecting exposure to households and revenue.We also get practical about the stuff that makes campaigns win or lose: keeping the same look and feel across your website, social, and ads; avoiding the trap of cramming every service into one spot; and choosing one channel to own before you try to do everything. You’ll hear what’s working right now, including local weather sponsorships, and why mass media can boost more than leads, it can raise team pride and even support recruiting.If this helps you rethink your contractor marketing strategy, subscribe, share it with a friend in the trades, and leave a review so more owners can find the show.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWhat if the best marketing isn’t a silver bullet but a well-practiced routine that wins attention, builds trust, and creates real momentum? We sit down with Jimmy Gibson—a magician-turned-marketer—to unpack how stagecraft maps to standout messaging, community presence, and measurable growth for home service businesses. From the first spark of curiosity to a satisfying “reveal,” you’ll hear how a performer’s discipline becomes a practical playbook for brand building.We kick off by ditching the chase for the next big thing and grounding strategy in a simple, durable architecture. Jimmy breaks down Google’s EEAT—experience, expertise, authority, trustworthiness—and shows why algorithms and humans both reward owner-led content, first-hand stories, and reviews that cite real people. You’ll learn why even 10 thoughtful LinkedIn posts a year can lift leads and deal sizes, and how personal branding turns logos into living proof.Then we dive into a five-finger content framework you can use anytime you’re stuck: the pinky promise that sets your guarantee and risk reversal, the ring finger that signals long-term commitment, the middle finger that names your villain, the pointer that aims at your ideal customer, and the thumb that defines success with a clear before-and-after. We extend it to your thumbprint—the lasting mark you leave on customers, team, and community—that no competitor can clone.If you’re new and hustling, we lay out a starter path: lock down your website and Google Business Profile, consider Local Services Ads, and get active in your community through events, partnerships, and service days that spark referrals and pride. Use AI as an accelerant to your voice, not a crutch for generic posts. Measure each tactic with a simple thumbs up or down: did it drive calls, bookings, reviews, or repeat work?The real wand is consistency. Show up as the owner, teach what you know, highlight your team, and keep the cadence. Ready to turn curiosity into clients and leave a stronger thumbprint? Follow the show, share this episode with a fellow contractor, and leave a quick review—your feedback helps more local businesses find the tools to grow.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailMost marketing reports tell a neat story that isn’t true. We peel back the layers with Jeff from Provalytics to show how real customers actually find and choose a contractor—and why single-source attribution keeps leading teams astray. Think of it as a tour through the “dash” between first touch and last touch, where attention becomes awareness, awareness becomes preference, and preference shows up as revenue when the system fails on a 102-degree day.We start with the mess: platforms that overcount conversions, privacy updates that stripped away hyper-targeting, and CRMs that force a one-source label on multi-touch journeys. Jeff breaks down a simple fix with outsized impact—track impressions alongside clicks, calls, and bookings. When you watch impressions daily, you’ll see how demand builds before it converts, and you’ll finally know whether that Meta video, CTV spot, or direct mail drop did the heavy lifting while Google just closed the loop.From there, we get practical. Billboards don’t need QR codes to work; trucks are mobile billboards that make you familiar before the emergency; magnets can produce for years with a single tracking number. We map sprints and marathons across channels, separate aggregator leads so they don’t sink your averages, and reframe success around revenue per lead and booking rates instead of raw volume. Expect different timelines by channel, embrace the carryover or “drag” effect, and accept that some value is real even when it isn’t perfectly measurable.The mindset shift is simple: be less wrong this month than last month. Weather changes, rates move, teams evolve, and platforms rewrite rules. When you track impressions, clicks, bookings, and revenue together, you get the confidence to pivot fast or ride out campaigns with patience. That’s how you build a durable brand, control your demand, and own your market. If this hit home, follow the show, share it with a fellow contractor, and leave a quick review so more pros can measure what truly matters.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailNeed customers to choose you before they even search? Crystal lays out a simple, gritty playbook for brand acceleration that doesn’t rely on massive ad budgets: creative messaging that sticks, social content that compounds, and community presence that earns trust. If your feed is silent, your offers look generic, and your booth shows up empty-handed, this is your reset.We start by reframing branding from logos and wraps to feelings and expectations. Crystal shows how to rename forgettable promos into ownable offers anchored in your story—think a signature checkup named after your mascot or a savings plan with language only your company can claim. Tie colors, taglines, and causes together so every campaign reinforces your identity, not just your price. Then we move to social media—short videos, reels, lives, and stories—where volume and authenticity win. You’ll hear why consistency beats polish, how to repurpose your best posts, and what to share about values, team moments, seasonal tips, and community work to build memorability and become a magnet for both customers and talent.Finally, Crystal maps a practical community strategy: show up where your ideal customer gathers with water stations, fun games, QR codes for a monthly newsletter, and a mascot that sparks photos and shares. Align with causes you genuinely support—teachers, veterans, animal rescues—so your presence feels real, not salesy. Run these three lanes together and watch your cost per lead drop as direct calls, branded searches, and referrals rise. It’s not flashy; it’s focused. It’s not about outspending; it’s about being unforgettable when urgency hits.If you’re ready to turn attention into trust and trust into first calls, hit play, take notes, and start with one move today. Love the show? Subscribe, share this episode with a fellow contractor, and leave a review telling us which tactic you’ll try first.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailA 65-year family name can open doors—or hold you back. We sat down with Derek from Shanklin to unpack how a third-generation HVAC company protected its legacy while building a brand that finally fit today’s homeowner. The story starts with a strategic pivot: moving from “we do everything” to a focused residential service and replacement model. That clarity shaped every design choice, from voice and typography to the surprising hero of the project: color.You’ll hear how Shanklin kept the surname and the trust that came with it, then modernized the look and feel to meet their ideal customer where she lives—literally. We talk through the decision to introduce Hank, a friendly hound-dog mascot that turned parades, home shows, and social posts into memorable, shareable moments. It’s not a gimmick for gimmick’s sake; it’s a storytelling tool that lowers barriers and keeps a service brand top of mind. Hank even hosts “Story Time,” creating community goodwill that compounds across channels.The execution blueprint is as valuable as the creative. Derek explains why they launched internally first—with a surprise van reveal at the company Christmas party—so the team became the brand’s loudest advocates. He details how they phased the rollout over a year, budgeting for wraps, apparel, and signage without overwhelming operations. We dig into the craft of choosing a signature blue that evokes heritage and warmth, and why color became the most praised element from customers and peers. Along the way, Derek shares what he’d change—start sooner—and the leadership principle that drives growth: invest 75% of your energy in people and culture.If you’re in home services—HVAC, plumbing, electrical—or any local business wrestling with when and how to rebrand, this conversation offers a clear, field-tested path: define your ideal customer, protect brand equity, design for emotion, launch inside first, and let culture carry the message outside. Subscribe, share with a friend who’s considering a rebrand, and leave a quick review to tell us your favorite takeaway.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWhat does it take for a 70-year HVAC company to break free from a look that blends into the crowd? We sit down with Rowell, a third-generation business, to explore the bold leap from familiar red-and-blue to a disruptive identity built around deep green, hi-vis orange, camo, and a proudly local mascot named Gage the duck. Keeping the family name preserved decades of trust, while everything else changed to stand out on roads, in feeds, and across new markets.We open up about the real questions owners wrestle with: Will customers still recognize us? Will the team buy in? Is the timeline and cost worth it? Rowell shares the turning points—meeting a rebrand partner who pushed beyond a “logo refresh,” choosing a look their technicians actually love to wear, and sequencing the rollout so operations didn’t stall. The result wasn’t just a sharper presence; it was a culture shift. Techs wear the brand with pride, the community takes notice, and word-of-mouth rides on trucks that can’t be missed.You’ll hear practical, field-tested advice on when to rebrand versus refresh, how to prioritize high-visibility assets like fleet wraps and uniforms, and why going all in creates a clean before-and-after story the market understands. We also talk strategy for growth beyond a small hometown service area—how a distinct brand lowers the cost of attention in new ZIP codes and fuels faster adoption. If you’ve been stuck in safe visuals or debating a change, this conversation maps the mindset, steps, and payoffs that move a legacy business into its next chapter.If this story gives you ideas for your own brand, subscribe, share with a colleague who needs the nudge, and leave a review with the one change you’d make first.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailEver watch a hometown brand go from “just another contractor” to a neighbor everyone knows by name? That’s the journey we explore with Royal Air Systems, a second-generation HVAC company that faced a rebrand in the midst of loss and still found a way to earn real community trust. The shift didn’t come from bigger ad budgets. It came from empathy, patience, and a bold choice to stand out with a nine-foot lion who turned events into brand touchpoints.We dig into the heart of the rebrand: how to honor a founder’s legacy without freezing growth, how to modernize visuals while keeping the promise to “care for your castle,” and why timing matters when emotions are high. From there, we move into strategy: showing up at small-town events, creating your own invitations when none exist, and using community involvement as visibility without the hard sell. You’ll hear the surprising first outing of “Reggie” the lion, how a front-page mention validated the bet, and why parents, kids, and even grandparents lined up for photos that turned into organic social reach.We also get practical about what didn’t work and what to do next. Ticket giveaways fizzled, but the buzz still spread. The solution? Choose prizes with flexibility, track qualitative signals like recognition and repeated hellos, and accept that not every win shows up in dashboards. We talk brand assets—mascots, phrases like “royal treatment,” buttons on backpacks—and how these sticky symbols collapse the trust gap so people search for you by name rather than category.If you’re weighing a rebrand, mascot, or community strategy, this conversation offers a clear, human playbook: respect your past, show up often, and make space for joy. Subscribe, share with a friend who needs a nudge to stand out, and leave a review with your biggest branding question—we might feature it next.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailGrowth stalls when we expect marketing to fix what’s really an operational problem. We dig into the honest math of margins, staffing, and process with Joe O’Grady of Team SPG, and we map out how to turn ad spend into predictable revenue without lighting profits on fire. From budget benchmarks to tracking discipline, the takeaway is simple: more dollars won’t help if your systems can’t catch them.We start by setting realistic budget ranges based on goals: 8–10% of net to stay steady, roughly 14% to grow, and up to 20% when you’re preparing for a sale and need to showcase demand. Then we get practical about readiness. Can your CSRs answer and book the calls? Are your techs converting at healthy rates with consistent average tickets? If those fundamentals wobble, your marketing will only expose the cracks. Joe shares why accountability beats hype and how candid coaching helps owners fix processes before they press the gas.We walk through closed-loop tracking so every lead tells a story, from first touch to final invoice. That means unique numbers for paid tactics, tagging in the CRM, and measuring answered calls, booked jobs, conversion rates, and revenue. We tackle the love-hate with referrals—powerful yet fragile—and explain why a balanced mix matters: SEO for intent, Local Service Ads for speed, direct mail for targeted reach, brand for long-term trust, and maintenance plans for recurring revenue. Small improvements compound: a modest boost in CSR booking and tech close rate often outperforms a large budget hike.If you’re ready to replace gut feel with data, align spend to capacity, and make every campaign accountable to outcomes, this conversation will give you a clear playbook. Subscribe, share with a friend who needs a nudge toward tracking, and leave a quick review to tell us where your biggest bottleneck is right now.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWhat makes a brand memorable isn’t volume, it’s precision. We sit down with James Erskine, CEO of Rocket, to explore how one product can hold multiple stories—and why telling the right one to the right person is the difference between being noticed and being ignored. From children’s publishing to home services, we break down how kids crave characters while parents want proof, and how similar demographics can still hide wildly different buyer motivations.We dig into practical methods for finding those motivations: live research panels, smarter questions, and constant recalibration as habits change with screens and social media. James shares a candid take on brand positioning—why authority and a clear point of difference beat generic claims every time—and how chemistry and service quality quietly decide deals. We talk about the real role of AI, too: great for spotting patterns in data, useless without human judgment. Expect a future where “human-made” becomes a trust badge, not a nostalgic throwback.Then, we shift to perception and belonging. Cultural relevance can reframe how a market sees you, while founder-led stories make expertise feel personal. Loyalty grows when customers feel like members, not transactions—priority lines, early access, or small VIP moments can transform retention without heavy discounts. Finally, we map out advocacy marketing that actually works: ask for honest feedback a week later, turn customer wins into social proof, and make it easy for people to share the story of working with you.If you’re ready to sharpen what you’re known for and build a community that sells your value for you, hit play. Subscribe, leave a quick review, and share this with a friend who needs to hear it.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWhat if your marketing wasn’t a stack of disconnected tools but a living system that turns attention into revenue every day? We sit down with Kathrine Farris of MarkeTecs to map the path from inspired ideas to measurable conversions, showing how creativity and technology can finally pull in the same direction.Kathrine shares how a speaker-dependent business transformed into a scalable digital brand by productizing expertise: online courses, downloadable workbooks, and live-streamed events with recordings that kept earning. We unpack why a strong lead magnet beats a generic newsletter box, how to build a nurture sequence that actually fires, and the importance of a single message that stays consistent across your website, Instagram, Facebook, email, and SMS. When every promise is delivered on time, trust grows—and so do sales.We also dive into AI where it truly helps. From knowledge-based chat and voice agents that answer real customer questions to responsibly disclosed AI “clones” that create on-brand video content, we explore how to remove bottlenecks without losing authenticity. Then we tackle platform sprawl. Katherine explains why HighLevel has become her go-to all-in-one: CRM, automation, funnels, scheduling, and reporting in one place, plus white-labeled templates that slash setup time. The result? Cleaner data, fewer logins, and real cost savings—like dropping from $1,700 a month to $300 while gaining more capability.If you want a marketing engine that captures, nurtures, and converts—without burning your team out—this conversation lays out the blueprint. Subscribe, share with a teammate who’s drowning in tools, and leave a review telling us the one workflow you’re excited to automate next.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWhat if the trait you’re most proud of—being the one who always steps in—quietly destroys your profit and peace of mind? We dive into over-responsibility as a hidden profit killer and lay out a practical plan to reclaim your time, your culture, and your margins. With leadership coach and author Roger Daviston, we break down the mindset shift that changes everything: you are responsible to your team, not for your team.We get specific about what boundaries look like in home services. From the installer who wants you to fix a supplier problem, to the friend who bypasses dispatch for a “quick favor,” to the manager who avoids hard talks, we share scripts and frameworks that push responsibility back to role owners. You’ll hear how “What do you think you should do?” becomes a coaching habit, not avoidance, and how trust but verify systems prevent chaos without smothering initiative. We also tackle the painful costs of inconsistency—underperformers lingering, KPIs tracked then ignored, family exceptions eroding standards—and how documented expectations and progressive discipline restore clarity.This conversation is a playbook for building a culture of ownership: clear role ownership, process adherence, measurable accountability, and the courage to let things break so people can learn. Roger shares resources on the service call process and team alignment, and we connect the dots between healthy leadership and better marketing outcomes—because confident, supported teams show up differently for customers. Ready to stop bottlenecking decisions, reduce callbacks, and scale beyond your personal capacity? Press play, take notes, and try the questions and boundaries we outline today.If this helped, subscribe, share the show with a fellow contractor, and leave a quick review so more owners can find it. What’s one boundary you’ll set this week?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailStop chasing silver bullets and start stacking real wins. We’re taking you through the most useful, unfiltered moments of 2025—what worked for contractors, what flopped, and how to build a brand that outlasts any algorithm. From booking rate benchmarks to campaign thinking, we connect the dots between operations, marketing, and customer experience so your plan actually matches your revenue goals.We kick off with a reality check on trends: if your call center isn’t converting near 85 percent and your pricing isn’t clear, AI won’t save you. Tom breaks down short vs long purchase cycles with a simple example you won’t forget, and we translate that into a durable media plan that compounds over quarters. Jess gives “CRM therapy” on why one bad workaround ruins reporting and targeting, while Jen’s 3S framework—show up, stand out, scale—keeps your content engaging without flooding feeds with offers no one wants to share.Then we get into brand, community, and campaigns that actually convert. The loudest ads didn’t win—showing up locally did. We call time on the$49 tune-up crutch and show how story, team, and visuals make offers believable. We also look ahead to geothermal and high-performance HVAC as differentiation plays rooted in measurable savings, not hype. The throughline is simple: diversify, stay consistent, and align your brand voice from the truck to the phone to the technician at the door.If you want 2026 to be a breakthrough year, start with strategy, budget with courage, and keep your customer experience on-brand at every touch. Subscribe, share this with a friend in the trades, and leave a quick review to tell us the first fix you’re making. Your move.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWant your marketing to feel smoother, your sales to close faster, and your decisions to get easier? We dig into the real gifts of a strong brand and why it’s the best investment you can make heading into a new year. Forget the myth that a brand is just a logo. We break down how clarity, trust, and consistency shape everything from first impressions to lifetime value, and we share practical ways to make your message unmistakable and your execution repeatable.We start by redefining brand as a promise people can recognize and rely on. Then we explore how consistency across uniforms, truck wraps, phone scripts, and ad creative builds trust before you ever shake a hand. You’ll hear why “being remembered beats being noticed,” how mascots and taglines create recall, and how that recall lowers your lead costs by shifting searches from “who can fix my AC” to “call you by name.” We also pull back the curtain on tracking and spend: without a cohesive brand, your advertising dollars work harder and deliver less. With it, you spend smarter, not louder.You’ll walk away with clear action items: audit your message for clarity and uniqueness, pick a specific brand pillar that guides behavior, clean up visual assets across every channel, and map the customer journey from first sight to follow-up. We also cover recognition, differentiation, and demand as the three compounding gifts great brands deliver—turning your marketing into a memory machine and your business into the default choice when problems strike. Ready to build a brand that outlives algorithms, seasons, and platforms? Hit play, take notes, and then put the plan to work.Special offer for listeners: mention you heard this on the podcast in the intake form at lemonseedmarketing.com and get $1,000 off a brand package. If this helped, follow, share with a friend, and leave a review so more builders and owners can find it.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWant a marketing plan that survives platform changes, rising CPCs, and slow seasons? We sit down with CMO Matt Tyner to unpack a practical playbook for home service companies that blends brand building with capacity-aware demand generation. From HVAC to roofing, Matt’s path reveals why the cheapest leads come from strong brands, how consistent execution compounds, and where most contractors accidentally sabotage their results.We get tactical fast: schedule blocking that protects strategy time, capacity boards that guide spend, and a weekly reporting rhythm that replaces guesswork with clarity. Matt outlines the metrics he tracks—booking rate, set rate, close rate, average ticket, reviews, NPS, and referrals—and explains how a dedicated follow-up team added millions in closed revenue without turning up the pressure. You’ll hear why education-first newsletters outperform coupon blasts, what a thoughtful 120-day estimate cadence looks like, and how to keep tone aligned with your sales DNA.If you run multi-location brands, you’ll appreciate Matt’s deep dive on localization. Creative must reflect the market; what works in the Midwest can ring false in Florida. We talk about filming smarter, tightening shots, and adapting social and media mixes to demographics and seasonality. And when it comes to channel strategy, Matt makes the case for diversification: balance SEO, LSA, PPC, direct mail, OTT/CTV, OOH, referrals, and community partnerships so no single platform can derail your pipeline.The throughline is simple and demanding: consistency is the real silver bullet. Stick with partners long enough to learn, keep budgets steady enough to measure, and show up for your community so trust precedes every search. If you’re ready to get brand-forward, tighten your follow-up, and lead with empathy while you scale, this conversation will give you concrete steps to start today.If this resonated, subscribe, leave a review, and share it with a contractor friend who needs a steadier plan. What will you commit to doing consistently over the next quarter?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailA new logo didn’t change everything—owning a clear promise did. We sit down with Mark and Teresa Summers of Skagit Plumbing to unpack how winning the Great American Brand Story set off a deeper transformation: a cousin-made logo gave way to a brand with a mission their team and town could feel. From the first “lottery ticket” application to the moment they just knew they’d won, their journey shows how identity becomes the foundation for growth, culture, and community impact.We dig into the rebrand itself: a flag-shaped S that signals a flagship promise—Staked In Community—plus the language, guidelines, website, and digital assets that turned symbols into daily behaviors. The changes were immediate. Technicians volunteered for parades, a new GM role took shape with confidence, and the mascot Mr. 360 drew crowds for photos. Around town, the new vans earned texts, shout-outs, and vintage-hat nostalgia from a local radio voice. More than aesthetics, the rebrand gave everyone a story to carry, inside the shop and out on the street.If you lead a home service business, this conversation offers practical takeaways: treat brand as infrastructure, not decoration. Use a clear promise to guide hiring, training, community events, and customer experience. Let your values drive visibility—local SEO improves when your story is specific and true. The Summers also speak to the emotional side of change, honoring the old mark while choosing a future that supports scaling, better processes, and a stronger team identity. Ready to turn a logo into a legacy? Listen, share with a fellow owner, and if you feel that nudge, apply to the next Great American Brand Story. Subscribe, leave a review, and tell us the one promise your brand stands on.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailReady to stop chasing topline and start building a business that lasts? We sit down with Dave Sullivan—third-generation contractor, founder of The Roofer Show, and coach to growth-minded owners—to unpack how real progress comes from balancing three essentials: selling work, doing work, and keeping score. If your company leans too hard on one leg, you feel it in missed deadlines, thin margins, and constant cash stress.We walk through practical ways to get your foundation right, from clean bookkeeping and job costing to pricing for profit and forecasting cash. Dave explains why high growth without margin is a cash bonfire, how to align marketing throttle with production capacity, and what weekly numbers actually matter. For leaders stuck at $2–5M in revenue, we outline the diagnostic steps to get unstuck: rebalance your stool, document core processes, and either learn the skills you lack or hire well to fill them.Brand and culture take center stage too. A distinctive, authentic brand doesn’t just win attention—it magnets quality customers and recruits great people. When your team loves where they work, they become your best recruiters, compounding capacity. We get specific about defining your ideal customer, avoiding generic “roof logo” branding, and using a one-page business plan to keep everyone focused on the same mountaintop. Whether you’re fighting for early survival or steering a mature company, the path is the same: clarity, discipline, and leadership.Tune in for candid stories, concrete tactics, and free tools like Dave’s one-page plan and roofing success audit. If you’re serious about profitable growth, better culture, and a brand that works as hard as you do, hit play, subscribe, and share this with a contractor who needs it. Then tell us: which leg of your stool needs work today?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailLoyalty doesn’t happen at the invoice; it happens in the simple, human moments after the job. We break down a practical gratitude playbook for home service brands—HVAC, plumbing, electrical, and beyond—so you can turn happy customers into repeat buyers and vocal fans. The strategy is delightfully simple: make it personal, make it useful, and make it consistent.We start with the smallest levers that deliver outsized returns: handwritten-style notes after big installs, quick follow-up calls that ask for nothing, and fridge-worthy mailers like school calendars, grilling temps, or Wi‑Fi password magnets. Then we layer in low-cost, high-touch ideas your techs can run daily—branded leave-behind treats, neighborhood holiday drop-offs, and surprise ornaments tied to local mascots or counties. Each touchpoint is designed to feel like a favor, not a pitch.From there, we explore scalable digital gestures and community-first moves. Think curated Spotify playlists for seasonal vibes, “Customer of the Month” spotlights that create social proof, and donated service calls for neighbors in need or local nonprofits. We show how to partner with nearby businesses for gift-card thank yous and referral swaps, and how to elevate maintenance memberships with real perks—free filters, early scheduling, and limited-time discounts on IAQ, duct sealing, or dryer vent cleaning. To close the loop, we outline a review program that welcomes honest feedback and fuels user-generated content, giving you a steady stream of stories that beat paid clicks on both trust and ROI.If you’re ready to build a gratitude system your CSR team can own and your community can feel, this guide gives you the steps, scripts, and ideas to start today. Subscribe, share with your team, and tell us: which thank you tactic will you try first?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailEver wonder why some shops can charge premium prices without flinching while others apologize their way through every estimate? We unpack the playbook for home service pros who want to price with confidence, execute with precision, and market with integrity so customers feel great about saying yes.We start by reframing growth through three levers—smart pricing, operational excellence, and marketing that actually matches delivery. You’ll learn why customers happily pay more when the 3 C’s are present: clarity about what they’re buying, confident communication from your team, and consistent options that respect budgets and priorities. From speed to lead and tidy installs to how you answer the phone, we map the touchpoints that quietly pre-sell your price long before a tech opens the price book.Then we get tactical. We walk through building prices from real numbers—labor, materials, overhead, and target margins—plus how to review and update as costs change. We share a clean, tiered options strategy (good, better, best), why you should always present a repair pathway when appropriate, and how a quick third-party verification call protects elderly homeowners and your reputation. You’ll also get language shifts that move teams from apologizing to advocating for value, outcome-based selling that beats model-number jargon, and ethical incentives that nudge buyers toward higher-tier solutions without cheapening your brand.If your quotes are triggering sticker shock, the fix isn’t to slash price—it’s to elevate the experience. Align brand visuals, uniforms, vehicles, and communication with the level you want to command, and let marketing tell the story of comfort, safety, efficiency, and peace of mind. Stop selling parts. Start selling outcomes. Subscribe, share this with a fellow owner who needs a pricing backbone, and leave a quick review to help more pros price for profit and close with confidence.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailLeads aren’t dying. They’re expiring while your team gets to them. We unpack a practical playbook for contractors to capture more jobs without buying more clicks, focusing on speed to lead across online scheduling, AI-enabled chat, and automated follow-ups that never sleep. Joined by Danielle from Contractor In Charge and OnePath, we talk through what actually converts: fewer fields, faster confirmations, wider time windows, and a frictionless path from “I have a problem” to “I’ve got a booked visit.”We start with the hard truth from the data: if you wait six hours on a weekday or forty-eight over the weekend to reply, the customer is gone and the lead looks “bad.” From there, we show how to strip obstacles out of your web experience—let customers describe the issue in their own words, enter a phone and ZIP, see availability, and book in four steps. Worried about routing or edge cases? Book first, optimize later. Then we dive into chat, where most visitors want simple answers fast. AI can greet, qualify, and schedule 24/7, but must offer a human-out at any time to build trust and handle nuance.Form fills still matter, but only with instant automation. We outline how to trigger same‑second replies via text and email, push to scheduling, and follow up on abandoned interactions without relying on a busy inbox. Danielle explains how OnePath brings all of this together—web scheduler, chat, text‑to‑book, and AI-driven, human-backed support—so every channel stays fast, familiar, and flexible. The result is higher conversion, better customer experience, and real protection when shoulder season softens demand.If this conversation helps you spot your slowest link, share it with a teammate, subscribe for more field-tested growth tactics, and leave a quick review to tell us where you’re losing speed today.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailTired of launching “great ideas” that die in the field? We break down a practical playbook for moving from technician to owner and getting your team to champion marketing initiatives without the eye rolls. The throughline: earn trust, speak with conviction, and keep every rollout simple enough to sell at a kitchen table.We start with buy-in and why it begins with you. If you don’t believe in your maintenance plan, financing offer, or private label shift, your team won’t either. Hear how to present with clarity, tie benefits to real customer pain points, and use brand-forward names that spark conversations in the home. We share scripts, framing, and the power of storytelling to make a quirky club name feel like a value, not a gimmick.Then we dig into emotional equity. Consistent check-ins, specific praise, and genuine curiosity build the trust that makes price changes, software updates, and social video asks possible. Trust turns mandates into momentum. From there, we attack complexity: pick one high-impact initiative, plan backward from launch, update CRM and collateral, train leaders first, and keep rules clean. We even tackle edge cases—like a promo that starts after a customer buys—and why protecting the brand with simple, generous policies can create outsized goodwill and referrals.By the end, you’ll have two guiding rules for every change: lead by example to create buy-in, and simplify so your team can execute under pressure. If coaching and persuasion aren’t your strengths, we show you how to surround yourself with people who can carry that torch and lift the whole shop. If this helped you sharpen your next rollout, follow, share with a fellow owner, and leave a quick review to help others find the show.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailShoulder season has a way of telling the truth. When the weather stops handing you leads, response-based digital channels cool off, and the real drivers of growth—outbound effort and tight operations—step into the spotlight. We walk through a practical playbook for HVAC, pest, and home service pros to build demand on purpose, not by accident, and to convert more of the calls they already get.We break down the three-bucket framework—call-to-action, brand, and cultivation—and explain why that third bucket is the force multiplier most teams ignore. You’ll learn how to spin up rehash programs, text and voicemail campaigns, and membership-driven maintenance that keep trucks rolling in mild weather. We also dig into content discipline and local visibility, showing how simple, consistent publishing outperforms perfectionism and one-off promos. Tools like CHIRP and emerging platforms help, but process and cadence matter more than the logo on your software.Then we zoom into operations: booking rate by source, revenue per lead, technician close rates, and membership conversion. If your CRM and call tracking can’t tell you where revenue starts and ends, you’re guessing. We talk budgets that match capacity, pricing that supports profit, and leadership habits that prevent slow-season panic. This is an honest roadmap to align marketing with operations so every lead is booked, every visit is maximized, and every campaign is measured.If you’re ready to turn a slow month into a systems win—and to plan proactively for 2026 with brand clarity, vendor selection, and a real budget—this conversation is your cue. Subscribe, share with a friend who needs a nudge, and drop a review telling us your best shoulder-season tactic. Your next busy season starts with what you put in place today.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWhat if working with your spouse or sibling could be your unfair advantage instead of a constant tug-of-war? We sit down with women leading HVAC, plumbing, electrical, and home service companies to unpack the real playbook for thriving in business together: define lanes, plan ahead, price with confidence, and protect the parts of life that matter most.We start with the stories behind Anchor Heating and Air in Charleston, Rogers Heating & Cooling in Virginia, and High Five’s evolution from plumbing into multi-trade services. Each journey highlights a different kind of strength: brand and community marketing that creates loyal customers, operational rigor that keeps KPIs and costs in check, and leadership that builds teams who high-five clients at every turn. Along the way, we talk candidly about setting roles that align with natural talent, why budgets unlock creativity, and how to share the load so growth doesn’t steamroll your home life.From there, we get practical. A simple five-year visualization exercise makes planning tangible, cutting through social media hype to choose the company size that actually fits your life. We dig into why new owners should set prices that reflect value, not fear, and how a virtual CFO or coach can fill talent gaps without adding permanent overhead. We also explore boundaries that preserve relationships: hobbies that force presence, hard stops on work talk, and vacations that don’t require a printer in the hotel room. The throughline is grace—own the tough year, seek mentors who’ve done it, and make decisions with context instead of copying playbooks that don’t match your market.If you’re building a contracting company with a partner, you’ll walk away with a clearer org chart, a planning cadence that reduces friction, and the courage to delegate your way back to joy. Want to connect deeper and meet the voices behind these stories? Join us at the We Mean Business Conference in Charleston, Nov 9–11, and let’s get better together. If this conversation helped you, subscribe, share it with a partner in the trades, and leave a review to help more builders find it.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailEver wonder why some home service brands feel trustworthy before they even quote the job? We pull back the curtain on three simple, overlooked moves that stack trust fast: a brand ecosystem audit, a hyperlocal micro influencer network, and a documentary-style install video that shows the work, the manners, and the finish line.First, we map every place your brand lives in the real world—fleet wraps, uniforms, CSR tone, on-hold music, reviews, email signatures, invoices, social, and signage. Then we prioritize the fixes that signal care: clean, consistent trucks; technicians who look and speak on brand; and responses that turn reviews into SEO. This isn’t a rebrand; it’s a punch list that makes every touchpoint feel the same, so your neighbors recognize you and risk feels lower before your tech arrives.Next, we ditch celebrity influencers for people your market already trusts: the realtor who knows every street, the PTA organizer who mobilizes a school, the youth coach everyone thanks on Saturdays. We outline a simple value exchange—swag, gift cards, or a free maintenance plan—in return for honest posts about real experiences. No scripts, just authenticity and accountability. If something misses, we fix it and learn. That’s how local word of mouth scales without feeling bought.Finally, we show how to film a relatable behind-the-scenes install. Choose an average home, capture van loading, protective prep, cleanup, walkthroughs, and a calm voiceover from your sales lead. These story-driven videos beat coupon graphics because they demonstrate care and craft. Then repurpose everywhere: your website and YouTube, short social clips, recruiting, and weekly series like Meet the Crew Monday and Service Story Saturday.If you’re ready to tighten your brand, activate real neighborhood advocates, and tell stories that convert, we’ve got your back. Subscribe for more practical growth playbooks, share this with a fellow owner who needs a slow-season plan, and drop a review to tell us which tactic you’ll start first.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailPhones get quiet, bills don’t. We tackle the slow-season squeeze head-on with a blueprint for building maintenance clubs that are easy to sell, rich with perks, and powerful enough to turn downtime into dependable revenue. Rachel kicks things off before Crystal and Emily dive into the strategies we use with HVAC, plumbing, roofing, and pest control companies to keep cash flowing when the weather won’t do the heavy lifting.We start with the essentials: simplify your plan to one or two tiers, publish it clearly, and equip CSRs and techs with tight scripts that make the value obvious. From priority service and documented maintenance to loyalty credits for future system replacements, we outline member benefits that feel exclusive—not just a discounted tune-up in disguise. Then we layer in smart cross-sells and seasonal bundles that lift average tickets, like IAQ upgrades, duct cleaning, programmable thermostats, water heater flushes, and visual roofing checks that create real reasons to roll a truck when demand dips.You’ll also hear practical ideas to keep your brand sticky in a crowded market. Monthly member emails with an owner’s note and timely tips, weather-triggered check-ins, and delight moments—think fall pumpkin drop-offs or pet treats for “fur families”—build loyalty and referrals that last longer than a service call. We map out targets (aim for 1,000 members per $1M in service revenue), the KPIs that matter, and the gamified incentives that make teams care: simple spiffs, leaderboards, steak dinners cooked by leadership, even big-ticket raffles for sustained performance. The result is a “smart seat bank” of happy customers ready to buy, freeing peak-season capacity for high-value new calls.If you’re ready to stop riding the weather and start building a predictable revenue engine, this conversation is your playbook. Subscribe, share this with a fellow owner, and leave a review to tell us which perk or incentive you’ll test first.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailMost contractors don’t have a marketing problem—they have a systems problem. We sat down with Skip Wilson, CEO of Draft Media Partners and a veteran of iHeart’s digital era, to break down how to replace tactic-hopping with a durable plan that compounds. We start with the core: define a real audience, clarify the action you want (calls, forms, financing inquiries), craft messages people actually care about, and then build a channel mix that won’t collapse when a platform changes the rules.We get practical fast. If “family-owned” is your headline, you’re blending in. Instead, choose a USP that’s provable and valuable: same-day installs, weekend hours without overtime, or flexible financing. From there, we map a resilient stack that aligns operations with demand: a CRM that can handle volume, automated nurturing to recover no-shows and slow deciders, strong search visibility, and brand-building through video and audio with precise household targeting. One standout tactic: retarget website visitors with oversized direct mail that lands days after they browse—perfect for bigger, non-urgent purchases like tankless water heaters, where timing and recall close the gap.Measurement is the unlock. We walk through shifting from cost per lead to customer acquisition cost and show how matchbacks connect exposure on CTV, radio, and social to actual new customers. No advanced stack? Use call tracking and a simple monthly CAC baseline to create a meaningful “pass/fail” view. Month one is an educated guess; month two should be optimization, not reinvention. When leads dip, pull pre-planned levers—adjust the audience, rotate offers, move budget up or down the funnel, or trigger targeted mail and outbound—rather than scrambling for “what’s new.”If you’re ready to stop chasing the most expensive leads in your market and start building a brand people search by name, this conversation is your blueprint. Listen, take notes, and then tell us: what’s your current CAC target, and which lever will you pull next? If the show helped, subscribe, leave a review, and share it with a contractor who needs steadier growth.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailTired of adding hours and still feeling stuck? We dive straight into the moves that create freedom: pricing for profit, selling outcomes in the home, and using a simple, layered marketing mix that actually compounds results. Our guest, Ryan Lee—former landscape lighting owner turned coach—shares how a 10% price increase can double profit for many service businesses, why on-the-spot closes beat emailed quotes, and how to use personal branding to smooth out slow seasons.We get honest about the operator-to-owner shift and why so many founders accidentally buy themselves an 80-hour job. Ryan lays out a practical way to buy back your time: compress your workweek, force focus, and dedicate protected blocks to working on the business—hiring, training, pricing strategy, and sales scripts. We also unpack the power of niche: how specializing helps you stand out, charge premium prices, and deliver a white-glove experience that earns five-star reviews and referrals. When your core runs smoothly, you can bolt on high-ticket services the right way—serving the same customer with a dedicated team and tapping the goldmine in your existing client list.You’ll leave with three levers to pull now: raise prices to fund growth, close in person while emotion is high, and prioritize high-quality leads over volume. Expect actionable ideas you can apply today—whether you run HVAC, plumbing, electrical, pest, or lighting. Want more of Ryan’s insights? Check out Lighting for Profits and connect with him online. If this conversation sparked ideas, share it with a fellow owner, hit follow, and leave a quick review so we can help more service pros build profit and freedom.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailHow quickly are you responding to potential customers? In today's instant-gratification marketplace, that question might determine whether your contracting business thrives or struggles. When a homeowner discovers a pest problem at midnight or needs an emergency HVAC repair, they're not waiting until your business hours—they want answers now.Nick, a serial entrepreneur who has built three organizations to nine-figure revenues, drops a bombshell early in our conversation: "If you do not answer a lead within three seconds, the likelihood of converting that into a deal drops by 8x." This isn't just theory—it's backed by hard data showing that first responders consistently win more business.The good news? Artificial intelligence offers contractors practical, affordable solutions to this challenge. Rather than replacing your team, AI tools can serve as a powerful buffer—answering after-hours calls, managing overflow during busy periods, and ensuring no inquiry goes unanswered. The technology has advanced dramatically, creating natural conversations that gather essential customer information and integrate seamlessly with your existing systems.For contractors hesitant about implementing AI, Nick offers pragmatic advice: start by enhancing what you're already doing. Look at areas where leads commonly fall through the cracks—missed calls, delayed responses to web inquiries, limited communication channels—and apply AI solutions to strengthen these weak points. The goal isn't to completely overhaul your business but to optimize current operations with technology that works 24/7.Perhaps most importantly, we discuss the changing expectations of today's consumers. When your website only offers a phone number, you're limiting accessibility to potential customers who might prefer texting, messaging, or online scheduling. By meeting customers where they are, with their preferred communication methods, you significantly expand your capacity to capture new business.Ready to stop losing leads and start growing your contracting business? This episode provides the practical insights and actionable strategies you need to implement AI effectively, respond faster to inquiries, and ultimately convert more leads into paying customers.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailEver wonder why some contractors seem to explode onto the scene while others struggle for decades without significant growth? The answer lies in avoiding what Crystal Williams and Eric Thomas call "the dumbest marketing mistakes" that plague the contracting industry.This candid conversation dives deep into the nine critical errors preventing contractors from reaching their full potential. At the top of the list: woefully inadequate marketing budgets. While most contractors hover around 2-3% of revenue, true growth requires 8-10% investment based on revenue goals, not current earnings. As Crystal explains, "I'm rolling 12% deep when we're opening a new location on a million-dollar budget," a strategy that has consistently produced million-dollar companies within 20 months.The discussion highlights how contractors frequently mismanage internal marketing positions, turning dedicated brand-builders into glorified customer service representatives. This misalignment wastes talent and prevents businesses from developing the community presence needed for sustainable growth. Both experts emphasize that marketing isn't about single tactics but requires an integrated strategy where all elements work together to strengthen your brand position.Perhaps most revealing is their analysis of why contractors resist innovations like online pricing and scheduling. "I remember in 2019, when the thought of online scheduling was just the craziest thought in the world," Eric recalls. "But now that conversation is not happening anymore... we're facing that same thing right now with pricing transparency." Crystal adds, "You are not doing people a favor by servicing their air conditioner... Book the lead, book it, and then figure it out."Whether you're struggling with imposter syndrome, relying too heavily on Facebook advice, or starting businesses without adequate marketing capital, this conversation provides actionable insights to transform your approach. The contractors who will dominate in the coming years aren't necessarily the most skilled technicians—they're the ones who master these marketing fundamentals and invest accordingly.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailThe search for qualified HVAC talent has contractors desperate for innovative solutions. In this eye-opening conversation, Crystal welcomes Flavia De La Fuente, founder of Field Pay, who's pioneering a revolutionary approach to compensation that's transforming how service businesses recruit, retain, and motivate their teams.Flavia reveals how today's workforce expectations have fundamentally shifted thanks to the gig economy. When 30% of young adults already earn from side hustles with instant payouts, the traditional two-week pay cycle feels increasingly outdated. This disconnect creates a massive opportunity for contractors willing to embrace new compensation models.The magic of instant pay lies in its psychological impact. Research shows that merely having access to immediate payment options creates an effect equivalent to a 19% wage increase—without actually increasing base compensation. By connecting desired behaviors (weekend shifts, emergency calls, successful sales) with instant financial rewards, contractors can drive productivity while giving employees greater financial control."The marshmallow test shows us that people value choice in when they receive rewards," Flavia explains. "Instant pay is like saying: you accomplished something valuable, here's your reward, use it whenever you want." This approach transforms how technicians view challenging shifts from obligations to opportunities.Perhaps most compelling is how instant pay revolutionizes recruitment. By attaching immediate bonuses to referral milestones—when candidates apply, interview, get hired, and reach retention anniversaries—contractors effectively turn their entire team into an engaged recruiting force. This creates a powerful cycle where team members actively help maintain the quality culture they value.For contractors facing labor shortages and increasing wage demands, Field Pay offers a strategic approach to compensation that aligns business objectives with employee motivation. Those who adapt faster with smarter pay systems will gain significant advantages in building capacity, delivering exceptional customer experiences, and fostering stronger company cultures.Ready to transform how you motivate your team? Visit myfieldpay.com to join the waitlist and be among the first to leverage this game-changing approach to compensation in the trades.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailFeeling trapped in the Google advertising hamster wheel? You're not alone. As contractors face rising ad costs and diminishing returns from traditional search marketing, many are desperately seeking alternatives—but fear venturing into unfamiliar territory.This episode dismantles the myths surrounding lead aggregation platforms like Yelp, Thumbtack, Angie, and Nextdoor. Rather than dismissing these platforms based on outdated perceptions or single negative experiences, we explore how they function as digital versions of neighborhood referrals—connecting homeowners seeking trusted service providers with qualified contractors.Nick Miller of Viral joins Crystal to share game-changing insights about what makes these platforms work. The conversation reveals that success hinges on three critical factors: patience (giving platforms enough time to show consistent results), speed-to-lead (responding within 60 seconds, not minutes), and proper budget allocation (understanding the threshold for meaningful participation in your specific market).What emerges is a compelling case for diversification. While no platform delivers perfect leads every time, incorporating these lead sources into a holistic marketing strategy creates stability when viewed over time. The discussion addresses common operational hurdles, like CSR training and response protocols, while providing practical metrics to evaluate performance beyond simple revenue tracking.Whether you're struggling with Google's rising costs or simply looking to expand your lead generation approach, this episode offers a fresh perspective on often-overlooked opportunities. By approaching these platforms with realistic expectations and strategic implementation, contractors can break free from single-source dependency and build more sustainable growth.Ready to rethink your lead generation strategy? Listen now and discover how to make lead aggregators work for your contracting business.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailEver wonder why your service business hits a ceiling despite your best marketing efforts? The answer might not be in your advertising strategy but in your leadership bench strength.In this enlightening conversation, Crystal welcomes leadership strategist Elise from Velocity Leader to explore how contractors can build depth on their teams. Drawing from her experience coaching over 150 contractors annually, Elise shares invaluable insights about identifying and developing leadership potential within your existing team.The discussion tackles the uncomfortable truth many contractors face: technical excellence doesn't automatically translate to leadership ability. Just because someone is your best technician doesn't mean they should manage your team. Leadership requires a distinct set of skills – emotional intelligence, communication flexibility, and the ability to stay calm under pressure. As Elise points out, "If you look at the most calm person in a room, that's your leader, regardless of title."Both experts emphasize that leadership development must start with self-awareness from the top. Before building your bench, you must become "a leader worth following" who models the behaviors you expect. This means confronting common roadblocks like fear of letting go, perfectionism, and the need for control that prevent many contractors from developing strong teams.The conversation provides practical tools for leadership development, including DISC training to understand communication styles, the "delegate and elevate" framework to identify strengths, and creating clear systems that remove excuses through documentation. Most importantly, they affirm that leadership can absolutely be taught to those who "get it, want it, and have capacity for it."Ready to break through your revenue ceiling? Stop doing everything yourself and start developing the bench strength that will carry your business forward. Your future growth depends not on how hard you work, but on how effectively you develop others to lead alongside you.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailReady to transform your contracting business? Crystal, co-founder and lead strategist at Lemon Seed Marketing, breaks down the three essential mindshifts that separate thriving contractors from those constantly struggling with marketing frustrations.First, you must recognize that you already have a brand whether you're actively managing it or not. Your logo, customer experiences, reviews, and market presence collectively form your brand identity. The question isn't whether you have a brand—it's whether you're controlling it. Crystal debunks the myth that effective branding requires mascots (though she admits to loving them), explaining that consistency across all touchpoints is what truly matters. Whether it's your distinctive color scheme, memorable tagline, or unique visual elements, successful branding demands intentionality rather than leaving your reputation to chance.The second critical mindshift addresses a common contractor pitfall: expecting immediate, measurable returns from every marketing dollar spent. As Crystal colorfully puts it, "scared money don't make money." The most successful contractors approach marketing as an ecosystem where multiple strategies work together, rather than isolated tactics with one-to-one ROI. This requires patience and sustained investment—ideally 7-10% of revenue, not the insufficient 2% many allocate. Crystal warns against cutting marketing budgets when immediate results aren't visible, explaining how this creates the very lead droughts contractors fear.Finally, Crystal delivers the uncomfortable truth many contractors need to hear: you must actually run your business like the boss you are. Stop allowing team members to dictate what marketing initiatives they'll support or which upsells they'll offer. By setting clear expectations, creating proper incentives, and knowing your key performance metrics, you establish the foundation for sustainable growth. Without these elements, you're simply "driving a spaceship blind"—orbiting aimlessly without the ability to land.Are you ready to shift your thinking and transform your approach to marketing? Listen now and start building the legacy business you've always dreamed of creating.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan Mail"Why would you not offer financing when it can increase your ticket price by 30% and close over 50% more deals?" This compelling question from Gail, Account Executive at FTL Finance, sets the tone for a conversation that could transform how contractors approach sales in today's market.Many contractors mistakenly believe financing is only for price-shoppers or worry that discussing payment options makes them sound pushy. The reality? Modern consumers expect financing options for everything from Amazon purchases to groceries – and your HVAC, plumbing, or roofing services should be no different. This expectation is particularly strong among millennials, who focus less on the bottom line price and more on whether purchases fit comfortably into their monthly budgets.The psychology behind financing is powerful. When homeowners see a $12,000 system price tag, many experience immediate sticker shock. But presenting that same purchase as a manageable $150 monthly payment makes it digestible and accessible. Leading with payment factor – introducing financing options early in sales conversations – creates a better customer experience while driving higher close rates and increasing average tickets.Ready to leverage financing in your contracting business? Start by partnering with one financing company and offering simple payment options to every customer. Make financing visible in all your marketing materials, and train your team to present it confidently as a valuable service rather than a last-resort option. Bundle additional products and services into financed packages to create complete solutions that benefit both your customers and your bottom line.Whether you're new to offering financing or looking to optimize your current approach, the message is clear: financing isn't just an option anymore – it's becoming essential for contractors who want to remain competitive and grow their businesses. Connect with FTL Finance to learn how their contractor-friendly programs can help you meet modern consumer expectations while boosting your sales and average ticket size.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailThink your Google rankings are all that matter? Think again. In this eye-opening conversation, marketing strategist Jonathan Bannister challenges everything contractors believe about digital marketing with his provocatively titled new book, "F*** Digital Marketing: Why Building a Memorable Brand Matters More Than Rankings."Bannister takes us on his unlikely journey from police officer to marketing expert, revealing how a desperate career pivot in 2014 led him to discover hard truths about what actually drives success for home service contractors. Through candid stories of working with HVAC and plumbing companies across the country, he exposes a fundamental problem: contractors are fighting over the mere 3-5% of homeowners actively seeking services while completely ignoring the other 95%.The podcast uncovers what Bannister calls "The Great Reset" – a seismic shift in how consumers find and choose service providers. As Google's monopoly fades and AI platforms rise, contractors clinging to outdated digital marketing strategies face extinction. Bannister predicts that within three years, 98% of website traffic won't be human as consumers simply ask AI assistants to find and book services for them. In this new landscape, being the most recognized brand trumps having perfect SEO.Perhaps most compelling is Bannister's story about a contractor who rebranded a 97-year-old company without proper strategy, resulting in a devastating 50% revenue loss. It illustrates his central argument: "No one can do amazing, perfect PPC with a weak, pathetic, unrecognizable brand." Through real-world examples, he demonstrates how contractors with strong brands consistently outperform competitors in digital results, even with less digital presence.Want to position your contracting business for long-term success? Discover why building a memorable brand through authentic storytelling, community engagement, and traditional media might be your most important marketing investment. The future belongs to companies homeowners ask for by name.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailThrow away the notion that digital marketing alone can build your home service business. In this eye-opening conversation, Lemon Seed Marketing founders Emily and Crystal reveal why so many contractors struggle with marketing that actually works—and how to fix it.The key lies in their signature three-bucket framework: be memorable (building your brand), be discoverable (generating leads through call-to-action marketing), and foster your existing customer database. This strategic approach creates balance and sustainable growth instead of the constant feast-or-famine cycle most contractors experience."You can't outspend a bad brand," Crystal explains, highlighting how many companies throw money at digital marketing while neglecting the foundation that would make those ads perform better. The discussion offers practical insights on diversifying marketing investments across brand-building activities (truck wraps, billboards, radio), lead generation tactics (Google Local Service Ads, direct mail), and customer retention strategies (segmented email marketing, genuine community involvement).The hosts share real-world examples of marketing that clicks, like creating memorable community event experiences, developing strategic email nurture campaigns that don't annoy customers, and setting proper expectations for each marketing tactic. Their engaging, no-nonsense style cuts through industry jargon to deliver actionable advice for contractors ready to build legacy brands.Whether you're struggling to generate consistent leads or looking to take your established company to the next level, this conversation provides the framework to transform your marketing approach. Ready to make marketing that clicks for your business? Visit lemonseedmarketing.com/contact to schedule a discovery call today.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailTired of guessing whether your marketing dollars are working? You're not alone. This eye-opening episode tackles the critical but often overlooked aspect of contractor marketing: proper tracking and measurement.Most contractors struggle to connect their marketing efforts to actual results. Without reliable tracking systems, we're left making gut decisions that may feel right but lack the data to support them. I break down why tracking matters, how to implement it effectively, and why those fears about tracking numbers looking "non-local" are largely outdated in today's digital world.Each marketing tactic serves a specific purpose in your customer's journey. Billboards build awareness rather than drive immediate calls. Direct mail performs differently in established markets versus new territories. Google search attribution reveals gaps in your retention strategy. Understanding these nuances helps set proper expectations for each marketing channel and allows you to measure true performance.The episode explores common tracking pitfalls, including the infamous "I found you on Google" response that tells you nothing useful, overvaluing social media vanity metrics, abandoning tactics prematurely, and making reactive changes without considering seasonality. With practical advice on implementation and proper attribution, you'll gain clarity on which marketing efforts deliver real value for your contracting business.Ready to transform marketing from a mysterious black box into a data-driven growth engine? Implement proper tracking today and start making decisions based on facts rather than feelings. Your marketing budget—and your bottom line—will thank you.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailHave you ever wondered how some family businesses not only survive but thrive across generations? In this captivating conversation, Tucker Yarbrough reveals the remarkable journey of Yarbrough & Sons, a home service company that's grown from a $4.5 million business to pacing at $13 million by staying true to their roots while embracing innovation.Tucker opens up about being a "trade baby" – growing up in the business his parents founded in 1988, stepping away as his parents encouraged, and then finding his way back alongside his brothers. What makes this story particularly compelling is how three brothers with different strengths have created clearly defined roles that leverage their individual talents. Will's systems-orientation, Colby's sales expertise, and Tucker's financial and marketing acumen combine to create a leadership team that's greater than the sum of its parts.The conversation takes a fascinating turn when Tucker challenges conventional wisdom about branding in the home service industry. Rather than chasing trendy designs or constantly rebranding, Yarbrough & Sons embraced their traditional red and blue "sun and snowflake" logo as part of their legacy identity. This consistency has paid dividends, with their brand becoming so established that competitors now appear derivative of them, not the other way around.Perhaps most revolutionary is their approach to marketing and pricing transparency. Tucker shares why they've moved away from pay-per-click advertising after discovering their branded leads convert at 3.5 to 4 times higher value. He also details their groundbreaking GetQuote tool, which provides instant online estimates to potential customers – a direct challenge to the industry's standard "call for pricing" model that frustrates so many consumers.Whether you're running a family business, working in the trades, or simply interested in authentic branding strategies, this episode offers invaluable insights on creating lasting success through transparency, consistent values, and strong leadership. Ready to rethink how you approach your business and brand? Listen now and discover why caring about your brand more than anyone else creates unstoppable growth.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailHave you ever wondered why some home service companies thrive while others struggle despite similar services and prices? The secret lies in something deceptively simple yet profoundly powerful: brand reputation.In this eye-opening episode, Crystal breaks down why brand reputation consistently outperforms quick-win marketing tactics for HVAC, plumbing, electrical, roofing, and pest control companies. She shares her firsthand experience working with family businesses in these industries and reveals the crucial mindset shift needed to build lasting success."Dig your well before you're thirsty" becomes the rallying cry for service companies who understand that customers make emotional, not logical decisions during emergencies. When water is flooding the house or the AC dies during a heatwave, homeowners don't methodically research fifteen companies—they call the one name they trust.Crystal provides a practical three-part framework for building this trust: crafting an authentic, unique brand that resonates emotionally; being present in your community before customers need you; and ensuring your customer experience matches your brand promise. Through colorful examples and tough-love advice, she illustrates how seemingly small details—from truck appearance to CSR phone manner—either reinforce or undermine your brand's foundation.The episode challenges service company owners to look beyond metrics like CTR and CTA to focus first on creating a memorable brand experience. As Crystal bluntly puts it, "Most of y'all, you ain't even got a cake. You're icing like my little kids do when I volunteer in church."Whether you're just starting your service company or looking to elevate an established business, this episode provides both the strategic vision and tactical steps to build a brand that customers instinctively turn to when emergencies strike. Ready to transform your marketing approach and create raving fans? This episode is your blueprint.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailEvery contractor has experienced it – that sinking feeling when you're tagged in a neighborhood group post asking for the "cheapest HVAC company." Or the frustration of price-shopping calls that waste your time. What if you could transform your marketing to eliminate these tire kickers before they even reach your CSRs?In this value-packed episode, Crystal breaks down exactly how successful contractors position their brands to attract clients who appreciate quality over price. She delivers a masterclass on premium positioning with her signature straight-talking approach: "You can't charge Ruth's Chris prices when you look like you're running through Whataburger on a Saturday afternoon after mowing the yard."The key insight? "Price is only an objection in the absence of value." When your marketing establishes clear value from the first touchpoint, price objections naturally diminish. Crystal walks through practical strategies to build this value perception: creating consistent, professional branding; using compelling before-and-after content; showcasing powerful customer testimonials; and carefully selecting language that positions you as premium rather than "cheap."For contractors struggling with sticker shock and tire kickers, this episode provides actionable tactics to transform your lead quality. You'll learn how to confidently discuss pricing, what marketing language attracts premium clients, and how to train your CSRs to handle price objections. The result? Higher close rates, better customers, and a business that competes on trust rather than price.Ready to stop racing to the bottom and start attracting clients who value what you provide? This episode is your roadmap to building a brand that naturally repels tire kickers and magnetizes your ideal customers. Subscribe now and share this episode with fellow contractors who deserve better than bargain-hunting leads.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailThe relentless summer heat isn't just taxing your technicians—it could be hiding a golden opportunity to maintain your business momentum straight into fall. If you're guilty of the all-too-common contractor mistake of coasting through August only to panic in September, this episode delivers the wake-up call and actionable strategy you need.Crystal dives deep into the four essential steps that keep your marketing machine humming regardless of season. First, she challenges you to honestly assess your current capacity and summer campaign performance. Are you mindlessly pushing for more leads when you can't handle them, or wasting resources on low-barrier offers instead of focusing on high-value customers? The candid evaluation continues with practical advice on pivoting your messaging for the late-summer window, targeting decision-making moms before back-to-school chaos consumes their attention.Beyond the immediate tactics, this episode shines in revealing how forward-thinking contractors can plant seeds now for Q4 success. From crafting fall-focused campaigns like insulation upgrades and pre-holiday plumbing checks to building strategic rehash lists of unconverted opportunities, Crystal provides a masterclass in seasonal transition planning. The practical advice culminates with database cultivation strategies that leverage your summer momentum—thank-you emails, review requests, and community visibility campaigns that keep your brand top-of-mind.The episode's most powerful insight might be its closing metaphor: marketing as a flywheel that requires consistent momentum rather than stop-start seasonal efforts. By applying these principles, you'll transform what might have been a dramatic fall slump into your strongest Q4 yet. Whether you're battling refrigerant issues, equipment shortages, or staffing challenges, these strategies will help you finish summer strong and enter autumn with unstoppable momentum.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailThe difference between a thriving home service business and one where the owner works endless hours isn't marketing or sales tactics—it's solid operational systems. Terry Nicholson, industry veteran and visionary behind Praxis S10, joins Crystal to reveal the hidden power of processes in creating sustainable growth.Terry pulls back the curtain on what he calls "the hero trap"—that addictive feeling of being needed for every decision that eventually becomes a prison, preventing both business growth and personal freedom. "You're no longer building a company," Terry explains, "You're building a job that you can't replace yourself from." This resonates deeply with contractors caught in the daily grind of firefighting instead of strategic growth.What makes this conversation particularly valuable is Terry's practical approach to implementation. Rather than overwhelming business owners with complex system overhauls, he advocates starting small: "Pick one thing that's going to have a major impact on your business and focus on that." He shares a powerful case study of a company that went from four consecutive months of losses to earning $183,000 in profit through implementing just two targeted processes.The discussion takes a fascinating turn when exploring how processes intersect with hiring practices. Terry outlines his three-step framework for leadership success—hire the right people, educate them properly, and hold them accountable—while emphasizing the importance of finding team members whose values align with the company. As he puts it, "If you try to hire a duck and attempt to turn that duck into an eagle, what do you think the probability of success is going to be?"For contractors looking to escape the daily grind while building more profitable businesses, this episode delivers actionable wisdom from someone who's helped countless home service companies make the transition from chaos to freedom through systems. The real question becomes: are you ready to work ON your business rather than IN it?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailCrystal welcomes her sister Tiffany Nash, general manager of Spot On Pest Control, to discuss their journey of rebranding a pest control company and driving explosive growth in East Texas.• Growing up in a family heating and air conditioning business that started in 1974• Tiffany's transition from 15 years in education to joining Lemon Seed Marketing• Acquiring Lone Star Pest and Termite, a successful one-man operation with minimal marketing• Creating the "Spot On" brand with Johnny the ladybug mascot, named after their grandfather• How the mascot brings joy while raising awareness for mental health issues affecting their family• Investing $80,000 in initial marketing including a mascot costume, jingle, billboards, and radio ads• Implementing subscription-based payments and premium services like dewebbing• Achieving 275% revenue growth in their first year through consistent brand implementation• Building value to justify premium pricing in a market full of cheaper competitors• The importance of trusting the process, taking calculated risks, and pivoting when necessaryVisit spotonpestcontrol.com to see the brand in action or email Tiffany at tiffany@spotonpestcontrol.com with questions. If you enjoyed this episode, please leave a review on Google or your preferred podcast platform.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailCrystal discusses why many contractors feel their marketing is random and ineffective, and provides practical solutions for creating a strategic, cohesive marketing plan that aligns with business goals.• Marketing without strategy leaves contractors feeling unsettled and disorganized• True marketing encompasses branding, advertising, content, and community involvement• Many contractors have advertising plans but lack comprehensive marketing strategies• Reactive marketing happens when you scramble for leads instead of planning ahead• Plan marketing at least one quarter at a time with themes, tactics, budget, and creative elements• Average ticket values and conversion rates must be tracked to evaluate marketing effectiveness• Successful marketing requires both consistency of message and frequency of delivery• Brand-forward (not tactic-forward) approaches create recognition and trust• Different marketing tactics serve different purposes and should be measured accordingly• Tracking and measurement systems prevent wasting money on ineffective marketing• Marketing is "a game of chess that you sit down and never get to get up" - always evolvingIf you've enjoyed this episode of From the Yellow Chair, please leave a review. If you need help creating an organized marketing strategy, contact Lemon Seed Marketing to work with Crystal directly.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailToday we explore how contractors can use AI to enhance personal connections with customers while maintaining their unique brand identity. Michael Wheelock from Affiliated Tech shares how their AI tools analyze customer interactions to improve service quality, identify at-risk clients, and boost retention rates without sacrificing the human touch.• AI can analyze calls to identify customers at risk of leaving or sales opportunities without replacing human interaction• Personalized service consistently outperforms rushed customer interactions in closing deals and building relationships• Call recording and analysis helps enforce brand standards across all customer touchpoints• Technology can transcribe calls, summarize interactions, and integrate with existing software systems• Using sentiment analysis allows companies to address negative experiences before they become poor reviews• Call recordings provide training opportunities and recognition for excellent customer service• Successful implementation requires transparency with both customers and employees about recording purposes• The right AI approach helps contractors scale while maintaining their unique brand voice and valuesReady to explore how your business can grow without losing your brand voice? Reach out to the team at Affiliated Tech via sales@affiliatedtech.com to learn how their solutions can help improve your operations.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailConnor and Caroline of Wingman Heating and Cooling share how they transformed their company through rebranding, from their former identity as Auburn Premier Air to creating a distinctive brand that reflects their family values and company culture.• Making the decision to rebrand despite fears and uncertainties• Choosing a name and identity that allows for future market expansion beyond Auburn• Creating a brand centered around their family dog Kai as the company mascot• Building a brand that makes customers feel comfortable and safe• Involving team members in the rebranding process to build buy-in• Using vehicle wraps and consistent branding to increase visibility• Recognizing that marketing serves dual purposes: attracting customers and future employees• Seeing positive responses from both children and adults to their distinctive brand• Recently acquired another local company and moved into a new buildingIf you're considering a rebrand for your business, reach out to Connor or Caroline at conner@wingmanac.com or caroline@wingmanac.com. Check out their brand at wingmanac.com or visit lemonseedmarketing.com if you're ready to create your own distinctive brand.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailEver feel like you're throwing marketing dollars into a black hole and praying something works? You're not alone. In this refreshingly honest episode, we're peeling back the layers on what's really holding home service contractors back from marketing success.Marketing for contractors has become a chaotic landscape of conflicting advice, flashy trends, and endless "must-try" tactics. It's exhausting trying to keep up! But after working with hundreds of home service businesses, we've identified three critical mistakes that even successful contractors make with their advertising – mistakes that silently sabotage growth and waste precious marketing budgets.The first pitfall we tackle is "Spray and Pray Marketing" – that haphazard approach where you throw content everywhere without strategy or tracking. Next, we dive into "Promo Sapiens Syndrome," the prehistoric attachment to basic promotions (hello, $49 tune-up!) that keeps contractors in a race to the bottom. Finally, we examine the "Vanishing Brand Act," where inconsistent visuals and messaging prevent customers from truly recognizing your brand.The good news? These mistakes are entirely fixable. We break down practical solutions that don't require a marketing degree – from dialing in your ideal customer avatar to building campaigns that showcase your unique value proposition. Whether you're struggling to break through revenue plateaus or just tired of spending money on marketing that doesn't work, this episode provides the framework to transform your approach.Ready to build a brand that sticks? Pour yourself some lemonade and join us for a conversation that could completely change how you think about your marketing strategy. Your competitors will wonder what hit them.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailEver wonder what $150,000 in professional branding and business resources could do for a contracting company? The answer might surprise you—it could completely transform their trajectory.When Lemon Seed Marketing dreamed up the Great American Brand Story initiative, they knew they needed powerful partners to make it truly impactful. Enter Service Nation, whose decade-long mission of helping contractors grow made them the perfect presenting sponsor. Together, they've assembled an extraordinary opportunity worth over $150,000 for one deserving contractor in the plumbing, HVAC, or electrical trades.Nicole Norris from Service Nation joins Emily to unpack why this initiative matters so deeply. "We want to be instrumental in the lives of contractors," Nicole explains, highlighting how proper branding goes far beyond aesthetics. A thoughtfully crafted brand communicates trust and value to homeowners making significant investments in their properties. As both hosts agree—nobody wants the cheapest contractor handling their essential home systems.The prize package is comprehensive by design: Lemon Seed's complete rebrand services, Service Nation's business coaching and membership benefits, plus contributions from multiple partners including website development, PR campaigns, direct mail marketing, digital analytics, and more. The transformation journey will culminate in a grand reveal at Service World Expo in Las Vegas this October, professionally documented from start to finish.For contractors listening, this represents more than just a marketing opportunity—it's potentially life-changing. The initiative targets privately-owned businesses with $1-5M in revenue who are open to creative transformation. As Nicole powerfully states: "If you want to grow, you need to be open to change. If you're not going to change, you're going to die."Ready to see if this transformation could be yours? Applications close May 15th at midnight. Visit greatamericanbrandstory.com to apply and join a movement that's elevating the trades one contractor at a time.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailEver wondered why some home service businesses become household names while others remain forgettable? The secret isn't just clever digital marketing or a fancy logo—it's building genuine community relationships that transform customers into raving fans.Crystal, founder and lead strategist at Lemon Seed Marketing, pulls back the curtain on what truly separates market leaders from the competition. With passion and practical wisdom, she challenges the common misconception that your brand is merely your logo. While visual identity matters, it's only the introduction—not the relationship. True brand building happens when your technicians roll trash cans up driveways for elderly customers, when your mascot high-fives local kids, and when your team shows up consistently as positive community members.The harsh truth Crystal delivers? Most contractors won't commit to genuine community marketing because it demands sustained effort and creativity. But those who persevere gain tremendous advantages. Rather than simply writing sponsorship checks and slapping logos on banners, successful brands customize their community presence in memorable ways—transforming putting greens into branded experiences, creating signature charitable moments, and generating authentic content that resonates long after the event ends.This approach creates what Crystal calls "the top of the funnel" marketing that builds brand awareness and trust before customers ever need your services. When market demand fluctuates or digital advertising falters, companies with strong community relationships maintain stability through word-of-mouth and brand loyalty. The key is layering these community efforts with digital marketing, direct mail, and other tactics for a comprehensive approach where "2+2=5."Ready to transform your home service brand from a forgettable logo into a beloved community fixture? Take Crystal's challenge to think outside the box, show up consistently, and create the kind of authentic connections that competitors can't easily replicate. Because when market conditions get tough, it's not your logo that saves you—it's the relationships you've built one community interaction at a time.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailCulture isn't just a buzzword – it's the foundation that determines whether businesses thrive or merely survive. This conversation dives deep into why prioritizing people before products and profits creates sustainable success. The research is clear: money only impacts happiness up to about $75,000 per year. Beyond that threshold, purpose and meaning take precedence – especially among younger generations seeking work-life balance and connection to something greater than themselves. We explore how sharing your long-term vision with team members creates buy-in and alignment that ripples throughout your organization.Core values deserve special attention. Generic principles like "honesty" and "integrity" fall flat compared to actionable values that guide decision-making. One example shared: "Do what's right, not what's easy" – a principle that team members can apply both professionally and personally. We discuss how businesses impact far more lives than most realize, with a single company potentially influencing thousands of households through its network of clients and their employees.As your business grows, consider establishing a dedicated "culture steward" to maintain your organizational DNA through hiring and onboarding. Like Amazon's famous door desks (still used today as a symbol of frugality), culture-defining elements become powerful when intentionally cultivated. Whether you run a marketing agency, contracting business, or any other enterprise, the message remains clear: happy teams naturally create happy customers. Your culture isn't just nice to have – it's your competitive advantage.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailDigital marketing frustrates many contractors, but what if the secret isn't finding the perfect channel—but creating a powerful strategy where everything works together? Tim Brown, CEO of Hook Agency, joins Crystal to unpack what truly makes digital marketing work for home service businesses. Unlike marketers who guard their "secret sauce," Tim shares candidly about SEO challenges in the age of AI, why most contractors struggle with online presence, and how small businesses can compete against industry giants.The conversation takes a fascinating turn when Tim explains why a strong brand multiplies the effectiveness of every marketing dollar you spend. "If you're more memorable and distinct, every single piece of marketing you put out will have a higher ROI," he says. This isn't just about logos—it's about infusing your reputation into symbols customers immediately recognize when they need you.For contractors feeling overwhelmed by marketing options, Tim provides a clear starting point: master your Google Business Profile before expanding to other channels. The strategy is refreshingly simple yet powerful: "Every homeowner is going to review me. I'm going to figure out how to get every homeowner to review me." Companies following this approach often surpass established competitors who neglect this fundamental step.Beyond tactics, Tim shares candid insights from scaling his own agency, including the challenges of building culture and the "law of the lid"—recognizing that a company's growth is limited by its leader's personal development. These lessons provide valuable perspective for contractors navigating their own growth journeys.Ready to transform your approach to digital marketing? Listen now and discover how to create marketing momentum that competitors can't match. The difference isn't just what you do—it's how strategically you combine all your marketing elements to build an unstoppable presence.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWhat happens when social media shifts from an obligatory marketing checkbox to a strategic centerpiece of your brand-building efforts? Jen McKee, founder of Kee Hart Marketing, joins Crystal to unpack exactly how contractors and home service businesses can leverage authentic social content to transform their online presence.For too many business owners, social media feels like a frustrating time sink without clear returns. Jen dismantles this misconception by introducing her proven 3S Framework—Show Up, Stand Out, and Scale—a strategic approach that balances engaging content (50%), educational material (30%), and promotional messaging (20%). This intentional mix is what separates social accounts that algorithms love from those that struggle for visibility.The conversation tackles the elephant in the room: ROI expectations for social media. Rather than direct lead attribution, Jen explains how successful social strategies typically progress through three phases—increased visibility among personal networks, enhanced recruitment capabilities, and finally, broader community recognition. This marathon approach takes 6-12 months to fully materialize but creates lasting brand equity no quick-win strategy can match.You'll walk away with immediately actionable insights: scheduling dedicated weekly social media time, determining realistic posting frequency, creating a content calendar using the "Four C's" approach, and focusing on authentic team content rather than generic stock imagery. As Crystal emphasizes, social media doesn't work in isolation—it amplifies every other marketing effort and community involvement initiative.Whether you're struggling to start your social media journey or looking to revitalize a stagnant approach, this conversation provides both the strategic framework and tactical steps to transform your digital presence into a genuine competitive advantage.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailMarketing synergy isn't just a buzzword—it's the game-changing approach that separates thriving contractors from those perpetually struggling to generate consistent leads. Drawing from recent conversations with digital marketing providers, Crystal tackles the critical disconnect happening in contractor marketing today. Too many business owners place all their hope (and budget) into digital tactics alone, then wonder why their results fall short. The truth? Without solid branding as your foundation, even the most sophisticated SEO and PPC campaigns will underperform.Think of effective marketing like baklava—those delicious, honey-soaked pastries with countless thin layers. Each marketing component might seem insignificant on its own, but when properly layered together, they create something exponentially more powerful than any single ingredient could deliver. This is the "two plus two equals five" principle that transforms good marketing into great results.Crystal doesn't hold back on some uncomfortable truths: most contractors drastically overestimate their market recognition, their logos are often illegible or forgettable, and word-of-mouth alone won't protect them from competitors with actual marketing strategies. She explains why different marketing tactics require different expectations—from the transactional nature of Google Local Service Ads to the awareness-building function of billboards and social media.The podcast reveals why leading digital providers now refuse clients without solid branding fundamentals—they've learned through experience that no amount of technical optimization can overcome basic brand deficiencies. For contractors serious about sustainable growth, the path forward requires honest assessment and a willingness to build marketing systems where each component enhances the others.Ready to transform your marketing approach from disconnected tactics to a powerful, integrated strategy? This episode provides the roadmap to make it happen. Follow Lemon Seed Marketing on social media and subscribe to our newsletter to catch upcoming webinars and exciting new product announcements that will help you implement these principles in your business.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWhat if your most powerful marketing strategy isn't about generating leads or spending more on advertising, but simply showing genuine appreciation to your customers? This episode dives deep into the transformative power of gratitude marketing with Caleb Bates from To Your Success, exploring how thoughtful gestures of appreciation create emotional connections that turn one-time customers into lifelong advocates.Our conversation reveals the fascinating origin story behind To Your Success – how founder Jim discovered that customers who purchased expensive motorhomes were more energized by the dozen cookies they received afterward than by the motorhome itself. This revelation sparked a business dedicated to helping companies express authentic gratitude through memorable gifts that engage multiple senses and create lasting positive associations.We explore the psychology behind effective appreciation marketing, examining why surprise and delight are so powerful in creating brand loyalty. Caleb shares remarkable success stories of businesses whose simple thank-you gifts generated organic referrals when customers proudly displayed branded items in their communities. You'll learn why consistency matters in gratitude marketing and how to balance automation with authentic human connection.As digital marketing becomes increasingly automated and impersonal, this episode reminds us that tapping into our fundamental humanity – through thoughtful gestures of appreciation – might be the most strategic differentiator available to home service businesses today. Whether you're looking to increase customer retention, generate more referrals, or simply build a brand that resonates on a human level, this conversation will transform how you think about marketing.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailStep into the future of contractor marketing with insights on how artificial intelligence, strategic branding and customer rehash can revolutionize your business. In this engaging episode with Crystal and Alec Stevanovski from Homepros, we invite you to explore the impact of AI tools—like ChatGPT—on everyday marketing tasks and how to leverage them for enhanced communication and operational efficiency. Learn how to integrate AI seamlessly while retaining the human touch that defines your brand.Branding remains a crucial focus, with discussions on why maintaining a strong presence and regular engagement with past clients can invigorate your marketing efforts. Our expert guest shares practical tips for refreshing your branding and strategies for utilizing existing customer databases effectively. Dive deep into the art of creating personalized communication strategies and discover how to maximize the potential of your marketing initiatives.This isn't just about technology; it’s about evolving your approach to truly connect with clients and cultivate a recognizable brand. Whether you’re looking to implement AI into your workflow or seeking to refine your branding strategy, this episode is full of actionable insights that can drive your business forward. Join us to transform the way you think about marketing—your clients will appreciate it. After listening, don't forget to reach out, subscribe, and leave a review!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWe're sipping some lemonade with the fabulous ladies from CSR Academy! In this episode, you'll discover the profound impact of customer service representatives (CSRs) on business success. We delve into training strategies, systems, and mindsets that can shift the trajectory of your company.- Explore the essential role of CSRs - Discuss the importance of training and leadership - Emphasize hiring for attitude over skills - Share successful systems for CSR processes - Highlight the integration of technology in customer service - Foster a positive culture for CSRs - Examine the significance of attitude and mindset - Call for investment in customer service teams Don’t miss our exciting announcement about the CSR Academy’s upcoming training event! If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWhat if embracing technology could revolutionize your trades business? In this episode, I sit down with Jess Krellman, the innovative founder and CEO of Titan Advising Gurus, to uncover how Service Titan can transform operations and fuel growth in the trades industry. Jess shares her compelling journey from hands-on trades experience to mastering Service Titan, offering insights on overcoming the hurdles of integrating such a powerful system. By leveraging available tools and resources, contractors can streamline processes, enhance customer experiences, and drive success without feeling overwhelmed by technological adoption.We'll uncover the secrets to optimizing Service Titan for maximum impact. Jess and I discuss the importance of setting up systems like Marketing Pro correctly to avoid inefficiencies and frustrations. Through relatable examples, we underscore the value of trusting the process and being patient for substantial improvements. Learn how a seamless customer experience, powered by well-monitored CSR and marketing scorecards, can boost positive reviews and customer retention. This episode provides a roadmap for aligning marketing efforts with performance to ensure businesses not only meet but exceed customer expectations.Join us as we explore the mindset shift required to perceive technology as an investment rather than a mere expense. Jess emphasizes adapting to change and the transformative potential of Service Titan in streamlining operations. We highlight the importance of seeking help, utilizing online communities, and embracing empowerment to confidently navigate the technological landscape. Jess’s journey from mastering Service Titan to founding her own consultancy is a testament to the impact of technology on business growth. This episode promises valuable insights for contractors determined to turn technological challenges into opportunities for long-term success.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailUnleash the potential of your trades business with insights from Tom Casey, master advisor at Best Postcards and acclaimed contractor, as he cuts through the noise of self-proclaimed marketing gurus. Discover how to differentiate hype from reality, and why adopting a pragmatic, BS-filtered approach is essential for successful marketing in the trades industry. This episode promises to unpack the significance of staying consistent in training, marketing, and investment while making informed decisions based on purchase cycles to drive business growth and sustainability.Explore the diverse marketing and purchase strategies unique to different service sectors like HVAC, plumbing, electrical, and pest control. Tom discusses the distinct cycles and demands of each, highlighting how understanding these nuances can refine your strategic branding and customer retention efforts. Learn why building a known, liked, and trusted brand is fundamental, and why relying purely on digital marketing is not a long-term solution. By crafting a holistic approach, you can effectively manage budgets and create lasting customer relationships.Crafting compelling marketing messages is no easy task, but this episode provides valuable insights into the psychology of buyers and the art of clear, concise communication. Tom shares how to avoid the pitfalls of generalist agencies and the importance of a singular, memorable point in advertising. Embrace the power of aggressive guarantees and exceptional service to foster a strong brand identity that stands out in a competitive market. With Tom's wealth of experience, this episode is a treasure trove of strategies to help you dominate your market with consistency and focus.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWhat if you could transform your roofing business into a powerhouse of efficiency and customer satisfaction? Join us as we welcome John Deloria, co-founder of ProLine, to explore this possibility. John's journey from mission trips to becoming an industry innovator is filled with lessons on integrity, work-life balance, and the art of building a business that's both process-driven and profitable. His unique perspective, shaped by a background in landscape architecture, brings fresh insights into the critical role of robust processes in achieving business success.Unlock the secrets to enhancing customer experience with CRM systems specifically designed for the roofing and HVAC industries. John's expertise shines through as he explains how ProLine, a CRM tailored for roofing, automates communication and streamlines follow-ups, ensuring no lead is overlooked. Discover the common pitfalls businesses face when underutilizing CRM tools and learn how to fully harness these resources to elevate your customer interactions and business efficiency. This episode is a goldmine of strategies to simplify and modernize your business practices to meet today's market demands.Dive into the customer journey in the roofing industry and learn how to balance customer needs with team management to optimize service delivery. John shares his expertise on creating a seamless experience for customers by simplifying processes and setting clear expectations. We also highlight the importance of partnerships like ProLine and Lemon Seed Marketing in supporting businesses beyond just selling software. With John's guidance, learn how to leverage branding and media strategies to enhance customer acquisition and engagement. Tune in for an episode packed with valuable insights and actionable strategies for innovation and growth in the roofing industry.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWhat if you could unlock the secrets of skyrocketing your business revenue for 2025? Get ready to uncover Lemon Seed's specialized quarterly training that centers on operational efficiencies, competitive pricing, and effective marketing. We dive into the nitty-gritty of tracking average ticket values and maximizing lifetime customer value, essential tactics for propelling your business towards success. Despite some technical hiccups with Go Time Success Group, the anticipation for their insights remains high as we navigate these critical strategies together.Strategic planning and training are the backbone of any thriving business, and this episode highlights why having a long-term vision is non-negotiable. By aligning decision-makers with your company’s core philosophy, as demonstrated by our experiences with McWilliams and Son, you can transform your enterprise into a wealth-generating powerhouse. We also delve into the importance of not just technical skills but also character and soft skills in training, ensuring your team isn’t just skilled, but also well-rounded and motivated. Striking the right balance in training approaches is crucial to avoid the traps of over-saturation or neglect.Marketing blunders and operational missteps can be costly, and we address these head-on, especially for contractors. From calculating lead requirements accurately to fostering a supportive organizational structure, these elements are pivotal for sustained growth. We unpack the significance of cohesive teams and well-set KPIs to maintain profitability, especially in competitive arenas like Dallas-Fort Worth. Building a high-value, winning team involves more than skill—it requires nurturing a positive environment with recognition and appreciation. Listen as we explore how cohesive marketing efforts, paired with robust internal dynamics, drive success and ensure your company thrives.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailUnlock the secrets to exceptional technician training and business success with our special guest, Danielle Wernert, a visionary leader who has transformed the training landscape for over 500 technicians. By tuning in, you'll discover how to bridge the gap in technical training and embrace a culture of learning and adaptability. Danielle shares her journey and insights on fostering a mindset shift that encourages experienced technicians to welcome new technologies and methodologies. Learn how a family-owned business successfully created a training academy to ensure a steady pipeline of skilled talent in the trades.Our discussion also highlights the vital connection between stellar customer satisfaction and effective technician training. Discover how five-star reviews not only elevate your marketing strategies but also help your business shine among potential customers. We explore the synergy required among sales, technical, CSR, and marketing teams to optimize performance. Technicians are encouraged to educate homeowners on potential upgrades, empowering them to make informed decisions and enhancing trust, which, in turn, drives additional service investments and business growth.In an engaging twist, we dive into innovative training methods that make learning both enjoyable and effective, moving beyond mundane presentations. From creative games like Safety Jenga to the use of funny video clips, we explore how leadership can set the tone for a culture of learning and adaptability. For smaller businesses, owners might need to lead by example, stepping out of comfort zones to partner with specialized companies for comprehensive training programs. Discover how scalable training solutions not only enhance brand perception but also contribute to building a loyal customer base and a successful business.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailStephanie Postel, co-owner and COO of Anchor Heating and Cooling, takes us on an inspiring journey of branding and marketing success. In this episode, we uncover Stephanie's secrets to transforming her company into a thriving business in just three years. From her background in monogramming and embroidery to her experience as a Kappa Delta sorority member, Stephanie brings a unique perspective to the power of branding with pride and consistency. Join us as we explore the importance of establishing a strong brand presence, community involvement, and strategic marketing initiatives that have propelled Anchor Heating and Cooling to new heights.Discover the keys to strategic branding and pricing from Stephanie's firsthand experience in the plumbing, heating, and air industry. Learn how setting appropriate pricing from the start allowed Stephanie and her partner to invest in branding, creating a cohesive and recognizable company image. We delve into the dual approach needed in marketing, combining continuous brand building with targeted lead generation. Stephanie also shares the power of leveraging social media platforms like TikTok to engage audiences and build a strong community presence. Uncover the impact of a simple yet effective $7 marketing concept that showcases the transformative power of well-planned marketing initiatives.In this episode, we explore comprehensive marketing strategies and the importance of maintaining a strong brand presence and customer service strategy. Stephanie shares valuable lessons on creating structured marketing campaigns, drawing parallels between organizing children's spaces and developing successful marketing plans. She emphasizes the significance of living a company's mission and vision authentically, and the power of storytelling to build connections with communities. Discover how a clear plan, entrepreneurial spirit, and a willingness to take risks contribute to business growth and differentiation. Join us as we sip some lemonade with Stephanie and dive into the refreshing world of Lemon Seed Marketing.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailUnlock the secrets of successful rebranding and family business dynamics with our esteemed guest, Rory Krueger. Rory shares his transformative journey of steering a Missouri-based family-owned business from being a mechanical contractor to a company that resonates deeply with homeowners, embracing the charm of old-fashioned values. Discover how Krueger's strategic brand refresh, with elements like wood grain siding on their trucks, plays a pivotal role in reflecting their core values and enhancing community visibility. This episode promises to impart valuable lessons on creating a compelling brand story that not only captures the essence of your business but also forges lasting emotional connections with your customers.Venture with us into the world of branding and operations investment, where we explore the powerful impact of consistent brand presentation and strategic marketing. Learn why branding is more than just aesthetics—it's the enduring face of your company. Additionally, we delve into the intricate workings of family-run businesses, sharing personal anecdotes and strategies for maintaining harmonious relationships while building wealth together. From defining clear roles to fostering mutual respect, gain actionable insights into navigating the unique dynamics of family business success. Whether you're aiming for a brand refresh or seeking robust business strategies, this episode is rich with insights to help fortify your business foundation.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailKaty Higgins, a pioneering force in the HVAC world, joins us to share her remarkable journey from telemarketer to a powerhouse owner of a $5 million enterprise. Katy's narrative is one of grit and perseverance as she overcame industry stereotypes to emerge as one of the first female comfort advisors in Northern Utah. Her dedication to continuous learning has not only driven her success but has also opened doors for countless other women in the HVAC field.Our conversation with Katy unveils the secrets behind building a successful HVAC business, emphasizing the strength of team collaboration and operational efficiency. By likening a company to a wheel where every member plays a vital role, Katy shares insights on the challenges of scaling a business and the importance of trust and leadership within a team. She candidly discusses the unique obstacles of negotiating contracts and earning respect in a male-dominated industry, offering inspiration for those ready to challenge the status quo.Mentorship and community stand as pillars in Katy’s entrepreneurial journey, as exemplified by her transformative engagement with Service Nation. Katy reflects on the invaluable mentorship and support network she found within this alliance, highlighting the core value of "excellence in every detail" that drives her business forward. Her recognition as "Woman of the Year" underscores the significance of finding a community that fosters growth and innovation. Join us as we celebrate Katy's achievements and explore the vital role of supportive allies in her continued success.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWhat if AI could revolutionize your marketing strategy and boost your customer lifetime value? This episode features the insightful Eric Thomas, founder of Rival Digital, and marketing expert Sarah Gerardo, as they share their predictions for 2025, exploring the future of AI in marketing for trades like HVAC and plumbing. Together, we discuss the challenges and opportunities AI presents for smaller companies and the importance of maintaining a strong brand, simple website, and effective customer relationship management.The conversation takes us on a journey through the evolving role of AI tools like ChatGPT, illustrating how they can enhance efficiency and creativity in marketing strategies. But despite the tech-forward focus, we emphasize that the key to success still lies in a customer-centric approach. We share real-world advice for businesses, particularly contractors, on addressing foundational issues like call center performance and customer experience before rushing into AI integration. Our discussion brings to life the story of a contractor who struggled not due to a lack of leads, but because of operational inefficiencies, thus painting a picture of where practical priorities should lie.In a surprising twist, we also explore the resurgence of traditional marketing and community engagement. As the digital marketing landscape becomes more saturated and costly, the renewed value in joining local chambers of commerce and hosting community events becomes apparent. Through analogies that liken marketing to baking the perfect cake, we underline the necessity of blending brand awareness, call-to-action, and customer cultivation. Plus, we touch on the exciting potential of smart HVAC systems and influencer marketing to enhance customer experience through predictive maintenance and personalized services, showing how these strategies can set contractors apart in the post-COVID era. Join us for an enlightening episode that blends traditional wisdom with futuristic foresight.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailTanya Strittmatter, a passionate advocate for the trades, shares her inspiring journey and the profound sense of community that binds the industry. Listen to Tanya as she recounts how her husband's legacy as a second-generation business owner shaped her path and fueled her mission to learn from past mistakes for collective success. We explore the role of organizations like Service Nation in fostering collaboration among contractors and celebrate the heartwarming support extended to Joseph Grove by the Joseph Groh Foundation after his life-altering accident. This episode is a testament to the trades industry's spirit of solidarity and generosity.Discover how the Joseph Groh Foundation makes a tangible impact by providing grants to those in the home service industry facing disabilities or life-changing injuries. Learn about the foundation's simple, yet effective application process and the incredible work done by volunteers across 37 states. Tanya sheds light on the concept of luminary giving and the myriad ways business owners can weave charitable activities into their company culture, from participating in golf tournaments to making tax-deductible donations. Join us as we inspire listeners to engage with the foundation's mission and create meaningful community connections.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailEver wonder why some contractors stall while others soar? Join me, Crystal, as I unravel the mysteries behind successful branding and marketing strategies from my lively hub in Houston, Texas. After days immersed in conversations with local contractors, I've gathered tales of triumph and missteps—like the pitfalls of clinging to lackluster company names and the untapped power of professional branding services. Discover the importance of foundational processes like advertising and PR and learn how these elements can set the stage for long-term success, especially when operations, sales, and marketing work hand in hand.In an industry as challenging as home services, many businesses throw in the towel too soon. Together, we'll dissect common marketing misconceptions, such as the underestimated power of direct mail, and reveal why a robust strategy trumps standalone tactics. With stories from the field, I'll highlight the critical need for perseverance and innovation, urging you to start with a clear budget and an open mind. As your marketing coach, I'm here to light the path to growth, ensuring you're equipped with not just tactics but a comprehensive roadmap to elevate your brand. Let's sip some lemonade and set a course for your business’s success!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWelcome to another engaging episode of "From the Yellow Chair," where we sit down with Leo Morales, the inspiring co-owner of BCI Plumbing, Heating, and Cooling from Denton, Texas. What if the secret to thriving in business and life lies in the people you surround yourself with? Leo's riveting journey across 34 relocations and diverse industries reveals just that. Through life-altering experiences, he has embraced the importance of personal growth and the transformative power of aligning team strengths, a philosophy that has proven crucial in his business ventures.Our conversation with Leo takes us into the heart of community engagement and strategic vision. Drawing inspiration from storytelling business experts like Patrick Lencioni, we uncover how aligning team members with roles that resonate with their strengths can ignite productivity and foster a profound sense of shared purpose. Leo shares the success story of an innovative vehicle system that dramatically cut down supply run times, demonstrating the impact of patience and strategic planning. Additionally, we explore how local involvement and supporting charities can elevate both a business's standing and its connectedness to the community fabric.In the final segment, we explore the art of selfless leadership and the enduring impact of a cohesive, cross-trained team. Leo emphasizes the humility required to transition from trade mastery to business ownership, highlighting the importance of learning from mistakes in a supportive culture. By investing in team bonding activities and embracing a dynamic brand refresh, Leo's company not only strengthened its internal culture but also became a community landmark. Join us for an episode filled with invaluable lessons on leadership, adaptability, and the power of nurturing potential within both individuals and organizations.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailDiscover how the HVAC industry is undergoing a seismic shift towards digital innovation with our special guest, Brian Feenie, a veteran in the field with decades of insight. Brian delves into the urgent necessity for HVAC businesses to craft a bespoke tech stack, illuminating the pitfalls and victories of leaving behind paper-bound traditions for cutting-edge digital tools like CRM systems and AI. This episode peels back the layers of digital transformation, revealing the strategies contractors need to effectively adapt and thrive in this rapidly evolving landscape.Maximizing technology isn't just a buzzword; it's a vital strategy to elevate customer experiences and streamline your operations. Listen as Brian and I unpack the nuances of integrating technology with intention and accountability. From the importance of monitoring systems to the pivotal role of onboarding, we cover the common traps contractors fall into when swayed by peer choices over tailored solutions. This conversation is packed with practical advice on ensuring your technology investments translate into real-world success.Looking ahead, we explore the vast possibilities of resource utilization and workforce development in the HVAC sector. Brian shares his vision of using technology to bridge the skilled labor gap, focusing on attitude over aptitude in hiring practices. With insights into the cautious yet opportunistic role of AI, this episode is a treasure trove for those ready to embrace current technologies and capitalize on workforce growth. Embrace curiosity and stay open-minded, as we wrap up with a call to action for our listeners to contribute their thoughts and engage with this vibrant, ever-changing industry landscape.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailHow can a former manufacturing plant worker transform into a visionary force in outdoor videography? Jarod from Diboll, Texas, has done just that, and in this episode, we unlock the secrets behind his meteoric rise. As the owner of C4 Media Productions, Jarrod has redefined brand storytelling in East Texas, particularly shining a light on the untapped potential around Lake Sam Rayburn. His remarkable work with projects like Brandon Belt Fishing—spanning social media content to a nationally televised show—illustrates the transformative power of strategic videography and imagery. Get ready to be inspired by Jared’s journey and learn how he’s elevating brands through unique outdoor content.We dive into the broader aspects of brand building with Jarrod, exploring beyond logos to define a brand’s true identity. Many businesses struggle with articulating their core message, often swayed by fleeting trends. Through a compelling client success narrative, we highlight the virtues of patience and consistency in marketing. Jarrod shares insights on aligning business operations and underscores the importance of high-end vendor partnerships to maintain brand quality. Discover how these strategies can drive long-term growth and apply these best practices to enhance brand awareness across diverse industries.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWhat if the secret to elevating your brand lies within the lens of a camera? Join us as Tim Edmond from 79 Photography unravels the transformative power of photography in branding, sharing his journey from a passionate hobbyist to a sought-after professional. Tim opens up about the unique ability of personalized, localized imagery to capture the true essence of a brand, setting it apart from the generic allure of stock photos. Together, we explore the crucial difference between branding and commercial photography, with Tim offering insights into how authentic visuals can humanize your brand and attract your target market.Consistency is key in the world of branding, and we underscore its importance with Tim’s expert guidance. Visual elements like color schemes and props aren't just supplementary; they’re essential in creating a cohesive brand identity that resonates with your audience. We also highlight the pitfalls of inconsistency and outdated imagery, which can confuse customers and tarnish brand perception. This episode is a roadmap to ensuring your business is visually aligned with its core values, setting the stage for premium pricing and long-term success.Balancing authenticity with aspiration is an art, and Tim shares strategies that cater to high-end clients while remaining true to your brand's core. With a 60-40 blend of real and aspirational content, Tim illustrates how brands can effectively engage their audience, especially on social media platforms. Drawing from real-life collaborations with companies across various industries, we reveal how understanding a client’s vision can lead to content that stands out in a crowded market. And as a final touch, we discuss the power of clear calls to action in your visual content, ensuring your brand message not only reaches, but also converts your target audience.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailUnlock the secrets to transforming your hiring process with Paul Sanneman, a seasoned expert in construction industry coaching and recruitment. Together, we explore the revolutionary impact of AI and automation in tackling staffing shortages, and why viewing employees as valuable investments can lead to unparalleled success. Paul's incredible 95% success rate in hiring is a testament to the power of continuous recruitment and strategic staffing, shattering the myth that the trade talent pool is drying up.Join us as we uncover the art of matching candidates' personalities and skills with job requirements using assessment tools like DISC profiles and integrity assessments. Paul passionately discusses how thoughtful recruitment strategies, inspired by Jim Rohn’s philosophy of personal growth, can lead to zero turnover in construction businesses. By embracing self-improvement and maintaining integrity, business owners can transform their experience from stress-filled to truly rewarding, creating thriving company cultures that stand the test of time.Discover how residential contractors can step up their recruitment game by employing effective marketing techniques and writing compelling job ads. Paul emphasizes the importance of rapid responses to applicants, akin to client leads, and the need for thorough onboarding processes. With anecdotes and practical insights, we stress that true success lies in personal accountability and strategic planning. Whether you're looking to attract top talent or reshape your business strategy, this episode is packed with actionable insights to propel you toward growth and prosperity.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailDiscover the secrets behind effective marketing for the home service industry with our dynamic guest, Amber Gaige. With roots as a plumber's kid in North Texas and a marketing career that reached national acclaim, Amber shares her remarkable journey and the lessons she learned along the way. We promise you'll walk away with actionable insights as Amber introduces her "four C's" of effective marketing, which are crucial for contractors looking to stand out.Amber and I dive into the world of marketing misconceptions that often trap contractors, like relying too much on instinct rather than data. We discuss how aligning marketing strategies with operational goals can transform ineffective efforts into powerful growth drivers. You'll learn why it's essential to trust marketing professionals and set clear revenue and efficiency targets to ensure your business thrives in the competitive home service landscape.Shifting gears to branding, we emphasize the importance of establishing a local presence before pouring resources into paid advertising. Through engaging stories and practical tips, we explore grassroots strategies like community engagement and memorable mascot marketing. Amber’s valuable advice for new businesses, including her book's insights on branding and marketing plans, rounds out the episode. Don't miss out on the four C's: clear copy, consistent branding, customer demographic understanding, and channel management, all designed to propel your service company to new heights.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailHow does one go from aspiring English professor to thriving plumbing business owner? Join us as we sit down with Jessica Young from Young Plumbing, who shares her extraordinary journey into a career she never expected. Marrying into a family business, Jessica found herself immersed in the world of plumbing, navigating challenges such as shifting from new construction to service work during the pandemic and mastering the art of juggling homeschooling five kids with business demands. Her experiences offer invaluable lessons on adaptability and resilience, crucial traits for anyone looking to make their mark in the trades.Jessica's story also highlights the power of community and the impact of empowered women in the trades. She recounts the thrill of addressing a supportive audience for the first time and the collaborative spirit that defines industry gatherings. From learning the ropes of customer relationship management to advocating for a strong female presence in plumbing, Jessica's insights underscore the evolution of trades education and the opportunities it offers. We celebrate organizations like Women in Plumbing and Piping (WIPP) that are making waves, encouraging more women to join the ranks and dismantling outdated stereotypes, paving the way for a more inclusive industry.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailUnlock the secrets of compelling branding and business culture with our special guest, Ryan Chute from Wizard of Ads. This episode promises to transform how you view branding, as Ryan shares insights likening a brand to a book, where the logo serves only as the cover while the story unfolds within. Through engaging stories and a rebranding case study, discover how authentic storytelling and visual alignment can create meaningful connections with customers, and why being too attached to initial branding elements might hold you back.Explore the intricate dance of leadership and business dynamics, where freedom and responsibility often collide. We'll discuss how core values shape both personal and corporate culture, drawing parallels to historical groups grounded in strong principles. Learn how a lack of self-awareness in leaders can inadvertently generate friction that stifles growth, and why personal development is key to resolving such conflicts. Through real-world examples, we illuminate how understanding emotional reactions can be the linchpin in fostering business success.Embark on a journey of business transformation and customer delight, inspired by a client who revamped their strategies for success. By simplifying product offerings and improving website functionality, they dramatically increased conversion rates, akin to the seamless experience of New Zealand's great walks. We'll share the secret sauce behind creating authentic business culture, emphasizing integrity and trust over profit-driven motives. Finally, experience the magic of delightful customer interactions, where unexpected gestures lead to stronger bonds and unsolicited referrals, driven by the potent power of authenticity and employee satisfaction.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailUnleash your creative potential and boost your brand's impact as we share inspiring takeaways from the Circles Design Conference in Grapevine, Texas. Join Emily, Leslie, Rachel, and Cody from the Lemon Seed creative team as we explore the power of personal and brand identity in design. Rachel shares wisdom from Sean Fox's session, emphasizing the courage it takes to embrace your unique style and step away from perfectionism. Meanwhile, Cody's enthusiasm is contagious as he recounts his encounter with design icon Alan Peters, whose innovative branding strategies have left a lasting impression. The episode encourages designers to embrace their individuality and businesses to harness authenticity to strengthen trust with their audience.The episode also unpacks the artistry behind iconic logos and the dynamic world of email marketing. Discover how simplicity and creativity can elevate branding, inspired by giants like Nike and Apple. Insights from Flowmark underline email marketing's potential, with personalization and visual appeal playing crucial roles in customer engagement and sales growth. As we wrap up our conference experience, we're thrilled to share these insights with our clients at Lemon Seed. We invite listeners to connect with us on social media or leave a review, as we continue to share our creative insights and journey with you.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan Mail0:00 Branding and Marketing Strategies for Success5:40 Engagement Through Community Involvement9:42 Strategic Marketing and Branding Tactics13:48 Building Brand Success Through Fall TrainingReady to elevate your branding and marketing strategies? Discover how to successfully navigate the balance between these two crucial elements of your business. Learn why branding, although harder to measure, is vital for embedding your business into the community's consciousness. Through creative analogies and practical insights, we'll show you how even in slower seasons, your brand can remain top-of-mind, capturing direct searches and customer attention when it matters most.Ever wondered how community involvement could transform your business? We delve into the power of authentic engagement in your local community, especially during challenging times. By stepping back to observe and participate, you’ll not only foster genuine connections but also bolster your role as a trusted advisor. As the fall season approaches, embrace the opportunity to be proactive and set your business apart. We discuss strategic tactics for offering promotions and planning ahead, ensuring you stay ahead of the competition. This is your chance to hear about unique partnership opportunities and actionable ways to support local initiatives. Expressing gratitude for our supportive community, we invite you to join us next week for more insights and, metaphorically speaking, sip lemonade with us as we continue this exciting journey together.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal is joined by the legendary "Uncle Joe" Crisara from Service MVP! They discuss effective sales strategies, the art of persuasion, giving more than taking, and the importance of a coordinated effort between sales and marketing.0:00 - The Power of Value in Sales10:18 - Strategies for Sales Success20:40 - Building Leadership for Sales GrowthIf you'd like to learn more about Joe and Service MVP, you can visit their website and check out one of their free classes - or, you can take advantage of a great new offer! You can get Joe's newest book, What Should We Do?, for free - send an email to joe@servicemvp.com with the subject of "Free Book" to claim your copy. All you have to do is pay shipping and handling - get ready to unlock the secrets of the system!Want some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, we take you back to the past! Crystal and Emily take a deep dive into Lemon Seed's mission, vision, and values - and offer advice on creating your own! They cover the following topics:0:35 - Defining Your Brand Statements5:00 - What's Lemon Seed's Mission?7:00 - Diving Deeper & Crafting Your Own Mission11:00 - The Impact of Your Vision Statement16:50 - Our Zesty Core Values18:10 - Curating Your Values - A Deep Dive into Our Core31:00 - Checking On and Implementing Your Core Values32:40 - Bringing Everything TogetherIf you would like a copy of the trifold brochure mentioned in this episode, email hello@lemonseedmarketing.com with the subject line "FTYC: Mission, Vision, Values Brochure".Want some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Emily is joined by Ashley Stroud from Plumbing Outfitters! They discuss their recent rebrand process, the decision-making that led to their refreshed identity, and keeping grounded with their vision during the journey.0:07 - Plumbing Outfitters Rebrand Success5:27 - Branding Process and Identity Discovery16:28 - Rebranding Success and Community ImpactWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Emily is joined by Jeremy Williams from Bluon! They discuss Bluon's journey with innovation, technology, and support - all centered around their transformative app for HVAC technicians.0:07 - Bluon's HVAC Technology Innovations12:22 - Bluon for BusinessWant to learn more about Bluon? Check out their website for more information!Want some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, we're excited to bring you a special perspective series featuring team members from Lemon Seed Marketing! This week, account managers Hanna and Nina join us to discuss the following:0:07 - Building Trust and Relationships in Business11:33 - Navigating Difficult Decisions in LeadershipWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily throw it back to a previous episode to talk about making your units and condensers "cool" through the power of marketing! They discuss the following topics:2:47 - Bringing Life to Your Offers6:38 - Language and Wording in Your Brand8:00 - Hopping on Social Media Trends10:10 - Using and Utilizing a Mascot12:30 - Paying Attention to Your Community15:00 - Create Your Own FunWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal is flying solo to discuss the role of a community marketer in your business! We touch on creating an elevator pitch, leaving a lasting impression on your customers, and leveraging local connections to get your brand out there.0:08 - Networking and Guerrilla Marketing Strategies11:16 - Building Authority Through Strategic PartnershipsWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily sit down to assess strategies for new customer acquisition! They discuss attracting these customers, pointers for financing opportunities, and when to divert focus around your audiences.0:08 - New Customer Acquisition Strategies11:22 - Strategic Marketing and Pivoting Strategy20:08 - Monthly Group Coaching Call on MarketingWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so much more. From the Yellow Chair listeners get their first month at 50% off - use the code PODCAST at checkout!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Emily is flying solo to discuss building memorable brand experiences and visual consistency for long-term success. Through the lens of Where's Waldo, listen to learn about the steps to create an unforgettable brand that will resonate with your customers!0:04 - Standing Out in Your Market11:56 - Importance of Branding and Marketing Analysis21:18 - Community Involvement Builds Brand Authority28:12 - Optimizing Your Brand for SuccessIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal is flying solo to discuss building a marketing strategy that ensures long-term growth and success! We're breaking down the biggest obstacles contractors face and showing our Lemon Heads how adjusting expectations and adopting a creative approach can revolutionize your marketing.0:00 - Trusting the Contractor Marketing Process5:50 - Biggest Obstacles and Fears15:28 - Building Brand RecognitionIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal is joined by Travis, Jack, and Lesli from Elite Call! They discuss building an outsourced call center, their methods of lead generation, and developing a guide to filling your dispatch board all year long.0:09 - Outsourced Call Center Success Strategies12:23 - Quality Assurance Importance in Business24:40 - Strategies for Success in Marketing35:43 - Working With Elite Call CenterIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Emily is flying solo to talk about the delicate process of choosing a name for your business. From considering pronunciation and spelling to ensuring domain availability, we're squeezing every drop of wisdom to help you craft a name that truly reflects your brand's spirit and potential.0:08 - The Power of Naming Your Company8:06 - Considerations for Changing Your Company Name14:15 - Strategic Considerations for Company Name Changes22:27 - Brand Refresh StrategiesIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are on-location at EPIC 2024! They're joined by Travis and Renee Lucas from LCS Heating & Cooling, where they talk about revitalizing your business, the journey to making changes, and the advantages of networking for your company.0:00 - Life of Rebranding and Rebuilding10:04 - Business Rebranding and Networking Success19:03 - Brand Launch Success Story28:52 - Collaborative Creativity and TravelsIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are on location at EPIC 2024! They are joined by Jennifer Bagley from CI Web Group to discuss SEO rankings, digital visibility, and the power of customer engagement.0:00 - Digital Marketing Strategies for Contractors10:26 - Effective Digital Marketing Strategies and Communication19:54 - Investing in SEO and Digital Marketing28:11 - Commitment to Content CreationIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by Dave Rothacker from Go Time Success Group! They discuss the importance of reading and listening, navigating career development and mentorship, and the power of continuous learning.0:04 - Career Pathways and Leadership Development10:15 - Transforming Small Businesses With Practical Insights14:06 - Leadership, Learning, and Growth Strategy22:39 - Navigating Emotional Intelligence and Leadership34:35 - Leadership and Intuition40:37 - Learning in BusinessIf you’d like to learn more about Dave and Go Time Success Group, head over to their website to get in touch with the team!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn this special episode of From the Yellow Chair, brand ambassador Lupita and head of operations Andrea sit down with Kate Cinnamo and Toni Bower from Explore the Trades! They discuss encouraging career growth in the trades, personal stories of professional discovery, and the opportunity to develop a career even without a college degree.0:08 - Exploring Trade Careers for Students14:50 - Supporting Explore the Trades Through Collaboration22:11 - Importance of Skilled Trades IndustryIf you would like to learn more about Explore the Trades, make sure to check out their website and support their cause!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by Evan Hoffman and Thaddeus Tondu from On Purpose Media! They discuss navigating your digital strategy, emphasizing accountability, and encouraging transparency with your digital provider.0:07 - Mastering Digital Marketing for Home Services12:17 - Optimizing PPC for Contractors17:12 - Marketing Operations and Budget Strategies26:18 - Strategies for Business Growth31:31 - Struggles and Importance of TransparencyIf you would like to learn more about On Purpose Media, be sure to check out their website and listen to their podcast, HVAC Success Secrets: Revealed!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by Jonathan Torrey from Searchlight! They discuss unlocking the power of data-driven decisions, knowing the origin of your leads, and the value of operational efficiency for your data.0:07 - Exploring Data-Driven Marketing Strategies7:13 - Analyzing Revenue Potential and Conversions10:22 - Improving Contractor Operational Efficiency22:04 - Uncovering Customer Journey Insights With Searchlight30:05 - Digital Marketing Revenue Flow AnalysisIf you would like to learn more about what Searchlight can do for your business, head over to www.searchlightdigital.io to get in touch with their phenomenal team!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal is joined by Shauna Brown from On the Double! Heating & Cooling! At the close of International Women's Month, they discuss navigating career ambitions in the trades, cultivating team dynamics, and being intentional in personal development.0:07 - Empowering Women in the Trades9:09 - Work-Life Balance and Self-Awareness15:41 - Work Relationships With Spouses and Teams25:05 - Empowering Women in Leadership RolesIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIt's International Women's Month in the virtual Lemonade Stand, and Crystal is joined by Valerie Heck from Colair! They talk about navigating customer service techniques, bolstering your call center, and the core of human connection.0:07 - Empowering Women in the HVAC Industry5:42 - Empathy and Empowerment in Customer Service11:34 - Call Center Performance and Outbound StrategiesIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIt's International Women's Month in the virtual Lemonade Stand, and Emily is joined by Melody Edwards from Home Service VA! They talk about driving efficiency, team empowerment, and personal strength.0:08 - Entrepreneurial Journeys10:24 - Training and Hiring Virtual Assistants19:42 - Maximizing Virtual Assistant ServicesIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn this special release from the virtual Lemonade Stand, Emily is joined by Chris Michel from Service Nation! They discuss the power of industry know-how, camaraderie in your community, and Service Nation's upcoming summit in Reno!0:07 - Service Nation Benefits and Opportunities9:53 - Workshop Leaders and Learning Opportunities18:17 - Implementing Ideas for Business Success24:22 - Community Support and Vendor PartnersIf you'd like to meet Chris and the rest of the Service Nation team, register for the upcoming Western Summit! As a special offer, if you register as an attendee by March 16, 2024, you'll receive 50% off a second attendee pass! All attendees will be automatically entered into a drawing to win fabulous prizes - click here to check it out!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIt's International Women's Month this week in the virtual Lemonade Stand, and Crystal and Emily are joined by Stephanie Allen from AirWorks Heating & Cooling! She discusses her story about personal branding, community outreach, and fearlessness in marketing strategy.0:07 - Building a Successful Brand Together8:07 - The Power of Brand Identity19:25 - Embracing Local Marketing Strategies26:31 - Navigating Rebranding and Leadership AdviceIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailGet ready to juice up your slow season with a creative spin on customer database magic! In the virtual Lemonade Stand, Crystal and Emily discuss navigating your data through audience segmentation, targeted marketing, and the power of a well-maintained CRM system.0:07 - Maximizing Customer Database for Leads6:44 - Audience Building and Marketing Strategies15:13 - Building Relationships Through Nimble Marketing24:17 - Inspiring Home Service Marketing & BrandingIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily take some time to share stories and experiences about evolving brands, standing out in a competitive market, and the risks of playing it safe with your visuals. This is the real pulp of branding - no artificial flavors added!0:08 - Branding's Importance and Overcoming Challenges7:18 - The Importance of Branding and DifferentiationIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Emily is flying solo to discuss why consistency is not just a buzzword but the heartbeat of lasting relationships. She talks about the following:0:08 - Building Trust in Relationships and Work9:21 - The Importance of Avoiding Overcommitment18:59 - Protecting Your YesIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, get ready to unlock the transformative power of strategic partnerships as Crystal sits down with Ashly Hughes from Gustave A. Larson to chart a course for your business's exponential growth. They discuss the following:0:07 - Partnerships for Contractor Success9:22 - Websites and Business Coaching Importance14:49 - Building a Successful BusinessIf you want to get in touch with Ashly and learn what Gustave A. Larson can do for your business, visit their website at https://www.galarson.com/ or email Ashly at ashly.hughes@galarson.com!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, we highlight the success, potential, and impact of marrying your brand with an authentic connection. No matter your cause or passion, an intentional effort can transform your brand's voice, vision, and impact!0:08 - Next Level Brand Through Community Support12:16 - Creative Marketing Strategies for Community Engagement23:42 - Effective Brand Marketing StrategiesIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, we're peeling back the layers to reveal how a dynamic and unforgettable brand is the cornerstone for amplifying all of your marketing endeavors. No matter the size or age of your business, these insights from this series will guide you through the maze of consistent branding efforts.0:08 - The Importance of Strong Branding8:14 - Importance of Branding and Marketing Strategies14:13 - Brand Building's Importance in MarketingIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailHave you ever wondered how a brand becomes more than just a logo? Spoiler alert: it's an inside job, and we're revealing the blueprint! Join us from the virtual Lemonade Stand as we unravel the power of internal branding, where your team's environment becomes a living, breathing extension of your brand's heartbeat.0:08 - Internal Branding6:25 - Building a Strong Identity13:13 - Piecing Together Your ElementsIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Emily is on location at ServiceTitan's Marketing for the Trades Summit in Glendale, CA, and talking with Thomas Ballard from Ballard Plumbing & Air! They discuss persistence, strategic innovation, and maintaining growth in an ever-changing industry.0:07 - Adapting in the Home Service Industry12:03 - Advice for Growing a Family Business21:38 - Appreciation for Ballard Plumbing and AirIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailReady to give your social media strategy a zesty twist? Look no further as Crystal and the bright minds of Lemon Seed Marketing squeeze out fresh, juicy ideas to spruce up your brand's Q1 content. We've peeled back the curtain to reveal a spectrum of engaging strategies that resonate with your audience while keeping the authenticity of your brand story at its core.0:07 - Creative Content Ideas for Q15:20 -  Content Ideas for January15:50 - Valentine's Day Social Media Content Ideas29:58 - Engaging Social Media TipsIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Emily is flying solo to talk about conquering common fears found in a business, addressing committee decisions, and grasping the importance of articulating the 'why' behind shifts in your strategy to your crew.0:07 - Overcoming Fear in Business Growth8:02 - Branding and Adaptation in Business13:41 - Embracing Change and Leading With ConfidenceIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailHow often do we overlook the power of local visibility and personal interactions in building a brand? In the virtual Lemonade Stand, Crystal is riding solo to unravel the potential of community-based marketing and traditional advertising techniques in creating brand awareness, highlighting how a boots-on-the-ground strategy and involvement in local events can help your brand conquer the local market and maximize your marketing budget.0:07 - Utilizing Local Marketing for Brand Awareness12:42 - Effective Marketing Strategies for Business Growth26:00 - Effective Community Marketing StrategiesIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailGet ready for an enlightening journey through the world of customer service as we welcome Brigham Dickinson from Power Selling Pros into our cozy yellow chair. This is an episode you can't afford to miss as Brigham unleashes his wealth of knowledge on transforming call centers into profit powerhouses. 2:15 - Brigham, Power Selling Pros, and Something to Give7:30 - Biggest Struggles in Leadership14:00 - Solidifying Your Call Center in the Age of AI24:00 - Common Contractor Mistakes34:00 - Committing to Ongoing TrainingIf you want to contact Power Selling Pros, head to powersellingpros.com and book a demo. If you're interested in Brigham's newest book, Something to Give, you can purchase it at brighamdickinson.com - or you can send an email to  hello@lemonseedmarketing.com with the subject "Something to Give" for a chance at winning your own copy! If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailAre you ready to give your marketing performance an end-of-the-year checkup? In the virtual Lemonade Stand, Crystal is flying solo, reviewing past strategies, evaluating their success, and laying the groundwork for an explosive new year in business. We'll pull back the curtain on the crucial act of analyzing financial reports and contracts and explore how to effectively use tracking numbers in your CRM to measure the success of your strategies.0:30 - Getting Started and Onboarding2:20 - Pull a Financial Report10:00 - Tracking Customer Origination12:15 - Building and Filling Your Buckets13:00 - How Are You Staying Top of Mind?14:30 - Spending to Let Customers Find You17:00 - Taking Care of Your Existing Customers19:30 - Wrapping Everything TogetherIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, it's our 100th episode! Crystal and Emily take some time to sit down and reminisce on past guests, their own experiences creating the podcast, and what you can look forward to in 2024.Check out some of the episodes mentioned:Michelle Briley • Colleen Keyworth • Shea Smith • Trey McWilliams • Tom Peregrino and Mckena Harless • Wit Digital • Chris Fleniken • Erik Wytrwal • Jennifer James • Eric Thomas • Jingle Jim Reilly • Paul Redman • Ryan Fenn • Jack and Sabrina Westenbarger • Lori Tschohl • Andrew Hall and Jared Rowe • Ava Nash • Ryan Chute • Josh Weaver If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank oIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily discuss absorbing the tips, tricks, and lessons you've learned after a show or conference! They talk about the following topics:0:30 - How Do You Even Do It?2:15 - Netting Your Networking11:15 - Working on Implementation14:50 - Tackling the Toss-Out21:50 - Bringing Everything TogetherIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal is flying solo to talk about being flexible and involved with the different branches of your marketing plan! She discusses the following topics:0:30 - Understanding Expectations1:20 - Tackling Your Digitals6:00 - Looking Through Paid Advertising10:00 - Pumping Up Your Social Media14:50 - Diving into Direct Mail19:30 - Running Flexibility with Mass MediaIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Emily is flying solo to talk about a business's marketing JENGA puzzle! She discusses the following topics:1:10 - The Customer Journey (J)8:50 - Evoking Emotion in Your Brand (E)13:20 - Finding a Niche in Your Market (N)18:05 - Growth in Functionality and Scalability (G)24:00 - Building Trust through Authenticity (A)If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by Khadija Head from Head's Plumbing! They discuss the following topics:1:00 - Khadija's Background5:35 - Navigating a Family Business8:15 - Diving into the History of Head's Plumbing13:00 - Considerations During the Rebrand Process17:00 - Developing an Authentic Brand Story19:00 - A Genuine Family Presence and Message24:00 - Embracing a Forward-Thinking Vision25:00 - Lessons We've LearnedIf you want to connect with Khadija, go check out @Heads_Plumbing on Instagram!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Emily is flying solo and talking about developing your company's culture among your employees. She discusses the following topics:1:10 - Lemon Seed's Culture and Foundation4:10 - Fostering Trust in Your Company6:45 - Transparency to Your Team - Getting Involved10:20 - Conquering Consistency Pitfalls15:10 - Nurturing Empathy in Your Day-to-Day18:40 - Planning Company Events Around Your Team21:00 - Celebrating Your Team - The Way They Want24:30 - Tolerating What You Deserve and Keeping What You Celebrate33:00 - Navigating Internal Changes36:00 - Making Work Fun!  If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal is flying solo and going over all things community! She discusses the following topics:0:50 - What Does Community Really Mean?3:00 - Community Stories and Examples7:15 - Translating to Technicians8:20 - Communities Within Communities10:20 - Creating Leadership and Authority13:00 - Your Brand Experience16:15 - Engaging Locally19:30 - Final Thoughts and EncouragementIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily talk about developing your home service marketing plan using three easy-to-follow guidelines. They discuss the following:1:00 - Easy Keys to Marketing Success - 3 Steps3:30 - Being Memorable with Your Brand13:00 - Being Discoverable, Nimble and Innovative20:30 - Being Fosterable and Growing Your Existing Customers31:00 - Bringing the Trifecta Together If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily talk about brand communities, developing your identity, and curating raving fans ready to go to bat for your business! They discuss the following topics:0:30 - What's a Brand?3:20 - Biggest Mistakes - Fear Factor13:55 - Going Beyond the Logo26:30 - What Do We Do Now?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily take a deep dive into Lemon Seed's mission, vision, and values - and offer advice on creating your own! They cover the following topics:0:35 - Defining Your Brand Statements5:00 - What's Lemon Seed's Mission?7:00 - Diving Deeper & Crafting Your Own Mission11:00 - The Impact of Your Vision Statement16:50 - Our Zesty Core Values18:10 - Curating Your Values - A Deep Dive into Our Core31:00 - Checking On and Implementing Your Core Values32:40 - Bringing Everything TogetherIf you would like a copy of the trifold brochure mentioned in this episode, email hello@lemonseedmarketing.com with the subject line "FTYC: Mission, Vision, Values Brochure".Want to learn more about the 2024 Lemon Seed conference? Email the address above to get more info - even if you aren't a Lemon Seed client! If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Emily is joined by Josh Weaver from Ad Leverage! They discuss the following topics:0:50 - Josh's Storytelling Background7:50 - Brand Representation versus Agency Work - Your Marketing Friends!10:00 - What's New with Ad Leverage13:00 - Common Contractor Mistakes in Social Media18:00 - Improvements through Data and Software23:00 - Transformative Branding in Your Business26:00 - Generating Excitement29:00 - Josh's Favorite CampaignsIf you would like to learn more about Ad Leverage or get in touch with Josh, be sure to visit their website adleverage.com, or find Josh on Twitter @JoshWeaver.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by Matt DiBara from The Contractor Consultants! They discuss the following topics:0:45 - Introductions2:45 - Getting Through Recruitment "Noise"6:30 - Strategies Old and New9:15 - Hiring Strategy Steps and Terms17:30 - Trends in the Recruitment Landscape20:30 - Action Items For Your Strategy24:30 - All About Partner Lists26:45 - How The Contractor Consultants Helps YouIf you would like to learn more about The Contractor Consultants and get in touch with Matt, you can check out their website www.thecontractorconsultants.com, or email Matt at md@thecontractorconsultants.com If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined once again by Trey McWilliams from McWilliams Heating, Cooling & Plumbing! They discuss the following topics:1:10 - Getting Started in the Private Equity Space3:25 - Finding the Right Fit6:10 - What to Consider When Selling10:30 - Picking Your Partners18:10 - Focusing on the Now for the Future21:00 - Getting Your Team On Board24:00 - What Sets Your Group ApartIf you would like to get in touch with Trey to further talk about selling your business or choosing your partners, you can email him at trey@mcwilliamsandson.com.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal is on location in Draper, UT for ServiceTitan's Marketing for the Trades Summit! She is joined by Frank Kuhn and Alan Dunmire from Kuhn's Heating & Air.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Emily is joined by Yanessa Berdecia from Lemon Seed Marketing! They discuss the following topics:2:00 - Yanessa's Design Background5:00 - Making Contractors Creatively Stand Out11:10 - The Opportunity to Rebrand15:00 - Brand-able Words16:40 - Case Studies and Examples23:00 - Advice to the BoldIf you want to check out the example referenced in this episode, head over to https://www.greeleyhvacrepair.com/ to check out their new branding!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Emily is joined by Ryan Nemetz from Yelp! They discuss the following topics:3:30 - Getting to Know Yelp6:40 - All About the Yelp Community13:20 - Navigating Yelp as a Consumer15:10 - Free of Charge Tactics18:30 - Insights for a Service-Based Business21:00 - Next-Level Tools for Home Service Companies25:00 - Final ThoughtsIf you would like to get in touch with Ryan and see what Yelp can do for your business, his email address is rnemetz@yelp.com - make sure to mention our podcast!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Emily is joined by Ryan Chute from Wizard of Ads! They discuss the following topics:0:43 - Ryan's Background and Wizard of Ads2:58 - Finding the Inspirational "Nugget"9:40 - Marketing and Operational Success12:20 - Curating Your Raving Fans18:14 - Our Favorite Campaigns25:30 - The Danger of Decision Committees30:29 - Courage in Acknowledging MistakesIf you would like to learn more about Wizard of Ads and get in touch with Ryan, head over to wizardofads.contractors  for more reading!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily talk about making your units and condensers "cool" through the power of marketing! They discuss the following topics:2:47 - Bringing Life to Your Offers6:38 - Language and Wording in Your Brand8:00 - Hopping on Social Media Trends10:10 - Using and Utilizing a Mascot12:30 - Paying Attention to Your Community15:00 - Create Your Own FunIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily talk about assembling the ingredients in your marketing "cake"! They discuss the following topics:1:40 - Foundational Pieces and Your Cake4:30 - Where Do You Start? Start with SEO!10:20 - Letting Customers Get to Know You Online14:04 - The Power of an Invested Brand18:40 - Elevating with Extras22:05 - Depending On Your Foundation25:00 - Intentionality in Your Preparedness30:22 - Playing the Game with Your Marketing PlanIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by Terry Nicholson from Praxis S10! They discuss the following topics:1:30 - All About Terry Nicholson5:15 - The Biggest Mistake Contractors Make15:30 - Getting Started the Right Way20:00 - How Does Praxis S10 Help Contractors?30:30 - Does Praxis S10 Work?If you would like to get in touch with Terry, visit contractorstrong.com to learn more about Praxis S10 and request a strategic mentoring session.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal is once again joined by her niece, Ava! They discuss the following topics:1:30 - Being Engaging and Entertaining on TikTok3:30 - Trending on TikTok Now - and How to Use Trends in Home Services5:30 - Editing and Transitions7:00 - Learning from the Kids8:30 - Video Content and ContractorsIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by Heather Ripley from Ripley PR! They discuss the following topics:4:00 - Marketing vs. Advertising7:53 - Tips on Getting Your PR Noticed11:33 - Resonating with Your Community18:50 - How PR Has Changed Over Time23:40 - Handling a Crisis 27:26 - Preventing a Crisis From Taking Off If you would like to get in touch with Heather, her email address is hripley@ripleyPR.com - be sure to check out her new book, Next Level Now, anywhere you get your audiobooks!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal is on location in Austin, TX for ServiceTitan's Marketing for the Trades Summit! They are joined by Steve VanHorn from Bonsky Heating and Cooling and Simpson Salute Heating and Air.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal is on location in Austin, TX for ServiceTitan's Marketing for the Trades Summit! They are joined by Dennis Ayotte from LeadHub and Juan Rendon from HomeX Plumbing.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by Ryan Redding from Levergy and Blue Collar CEO! They discuss the strategy behind SEO, the weight of content on your website, and how to "play the digital game".If you would like to learn more about Ryan and Levergy, you can check out their website https://www.levergy.io/If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Janeen Norquist from Just In Time Heating, Air Conditioning, Plumbing, & Remodeling!They discuss the value of working in your community, the dynamic of working with family and utilizing a mascot to spread your company's message.If you would like to get in contact with Janeen, her email address is janeen@justintimeheroes.com or you can reach out at justintimeheroes.com.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Kim Martin from Service Nation!They discuss navigating your business' finances, organizing your marketing spend, and harnessing your resources to make sense of your numbers.If you would like to get in touch with Kim, her email address is  kbmartin707@gmail.com.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn this special release from the virtual Lemonade Stand, Crystal and Emily take a deep dive into being working moms! In celebration of Mother's Day, we're talking all about motherhood, kids, and our hosts' advice for working parents. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Carol Longacre from Service Nation!They discuss the benefits of being involved in your trade associations, various success stories in associations, and the power of networking and making connections.If you would like to get in contact with Carol about trade associations, her email address is clongacre@servicenation.com.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Michelle Hogan from Dynamic Air Quality Solutions!They discuss the importance and value of marketing and training for IAQ, helping customers understand the benefits of air quality products and a personal testimony from Michelle about the power behind the technology.If you would like to learn more about IAQ, head over to their website to see what Dynamic Air Quality Solutions can do for you and your home.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Kim Martin from Service Nation and Trapper Barnes from Infinity Texas Air!They discuss the impact an emphasis on community marketing has had on their business, the steps they took to get to that point, and ways you can help your community through your business.If you would like to get in touch with our guests you can email Trapper at tbarnes@infinitytxair.com and Kim at kbmartin707@gmail.com.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn this special release from the virtual Lemonade Stand, Crystal talks about Lemon Seed's newest endeavor, Juiced! Learn how the Juiced program can help bolster your marketing strategy, provide creative insight, and cultivate a valuable community.Head over to our website to sign up for Juiced - the first class airs on May 3, 2023. Remember to use the discount code FROMTHEYELLOWCHAIR for 50% off your first month with Juiced!  If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by Jackie Aubel from ServiceTitan's "Toolbox for the Trades"! They discuss their most memorable guests, curating a company culture, and what it's like being on the other side of the mic.To read more about the story referenced in this episode, check out this article here. Be sure to listen to Toolbox for the Trades and if you want to get in touch with Jackie, you can email her at jackie@servicetitan.com.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Emily is joined by Rachel Frary, the brand communications specialist from Lemon Seed Marketing! They discuss their paths to a creative career, advice for younger artists, and what goes into their daily projects.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by Lisa Forrest from Contractor Commerce! They discuss the benefits and challenges of e-commerce in the trades and what Contractor Commerce can do for your business.If you want to get in touch with Lisa to learn more about e-commerce, her phone number is (619) 890-8200 and her email address is lforrest@contractorcommerce.com. Check out contractorcommerce.com for more valuable resources and when you book a meeting with any team member, be sure to mention From the Yellow Chair to access some free downloadables! If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal is joined by Kristen Kendrick from Lemon Seed Marketing! They discuss motivating your clients, developing trust, and what it's like having a bird's eye view of a client's business.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by Andrew Hall and Jared Rowe from McWilliams and Son Heating, Cooling, and Plumbing. They discuss the creation of their Home Service Academy, how future techs are trained, and the impact and potential success of a career in the trades.If you would like more information about the Home Service Academy, check out this video here for an overview of the program.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal goes solo to discuss urgency in the workplace, cultivating empathy, and ways to navigate bad reviews or relationships.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Emily goes solo to discuss personal branding, steps to take to identify and develop your community perception, and how to market your newly-created company image.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal goes solo to talk about community engagement, why it matters, and how it can help expose people to your brand, business, and message.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by Brittany Murphy from One Thing Marketing! They discuss SEO and what contractors need to know about it.If you would like more information on Brittany Murphy, visit onethingmarketing.net and book a call with them today to learn more about how SEO can help you grow your business.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal is joined by Dan Dowdy from Built For The Trades! They discuss how leadership and accountability can help improve your business.If you would like more information on Dan Dowdy, visit builtforthetrades.com and book a call with them today to learn more about their leadership tools and certifications.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by Paul Redman from Contractor Commerce! They discuss ways for contractors to get involved in the E-commerce space and the different strategies around it.If you would like more information on Contractor Commerce, visit contractorcommerce.com and schedule a demo to see how they can help your business grow in E-Commerce. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by Ryan Fenn from Chiirp! They discuss ways to rehash leads using automation in your digital marketing.If you would like more information on Chiirp, visit Chiirp.com. All FYTC listeners get a special deal when signing up with Chiirp. Send an email to Justin, who is the Director of Partnerships, at Justin@chiirp.com to get signed up today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by Brianna Skiffington from Ad Leverage. They discuss the common mistakes that contractors make with their digital marketing. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona.They are joined by Kelly Rowlett Presgrave from Work with your Handz.  This recruiting company specializes in finding anyone that a service company might need from skilled technicians, HR & Marketing Reps, and even customer service reps. If you would like more information on this great company feel free to email them at Contact@workwithyourhandz.com or call (703) 679-8791. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by Angie Snow with Service Titan. They discuss the role of a Customer Service Representative and how they can impact your business. For further information and training, Angie has a training platform called Go Time Success Group as well as training classes at Servicetitan.com for C.S.R.s, Dispatchers, and Call Center Managers.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona.They are joined by Devorah Jakubowsky from the Texas Air Conditioning Contractor's Association or T.A.C.C.A. They discuss how this organization advocates for contractors through legislation and the licensing agency.  If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailA quick Sip in the Lemonade Stand with Crystal and Emily. They are talking about the Dos and Don'ts of being successful in marketing from an owner's standpoint.  Sip some lemonade with us to learn:• How to focus on the right things• Balance between micromanaging and lack of managing • Battle of being Indecisive vs. Decisive • How to rally advisors NOT troops If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by Jack and Sabrina Westenbarger and they discuss how a mascot can set your company apart. If you would like to know more about mascots and how to get one for your company reach out to us at hello@lemonseedmarketing.com. For further information and ideas for your mascot and how to utilize them to the fullest extent feel free to reach out to Jack at (813) 895-1118 or email him at Jack@comfortallstars.com. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona.They are joined by Lori Tschohl from Eagle Heating and Air. They discuss how to be an entrepreneur that mentors and empowers your team.  If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona.They are joined by Jenn Schulte from Trusted heating and cooling solutions and Jenn Shue from Barbosa plumbing and air conditioning. They discuss how marketing mentality differs from an owner to a manager.  If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona.They are joined by Bridgette Miller, Lori Tschohl, Jaimee Gammon, Jackie Sorensen, Madeline Hughes, and Erika Mosteller, each with a unique question for our Yellow Chair. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by Sharon Mayes, Account Manager Lead at Lemon Seed Marketing. Automating Emails are a great way to get engagement from your current customer base.Sip some Lemonade with us to learn:• How to build a welcome series for subscribers• How to automate emails to make marketing simpler• Choose the right content for your email campaignIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the virtual Lemonade Stand, Crystal and Emily are joined by the Community Marketing Coordinator for McWilliams and Son, Kim Fancher.Kim has experience working in the Lufkin community to better the brand presence for McWilliams and Son in the Lufkin, TX, area. Community Marketers are a great role to fill when looking to fight a larger competitor in your area, or have a skilled individual working on keeping your brand secured.Sip some lemonade with us and learn:• How to fill the community marketing role• 5 Pillars of a great community marketer• Identify opportunities in your community to make an impact• Using this role for brand protectionIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailSolo in the Lemonade Stand is Emily talking about all things promotional products and employee engagement. Have you ever received a mug, or hat, or pens from a convention or local event? Maybe these ideas didn't really pop-out to you?This episode will give you some ideas to make promotional products that will stick in the minds of your customers and team.Sip some Lemonade with us to learn:• How to choose the right gifts for your team• What will create engagement on social media• How to start a successful social media giveawayIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailSolo in the Lemonade Stand, Crystal talks about healthy leadership within an organization. The importance of consistency, candid discussion, and empathy when required should all be built-in as a leader. Focusing on the opportunity to coach and propel your employees towards a more productive workplace.Sip some lemonade with Crystal and learn:• How to be Candid but Caring• How to Coach instead of Insist• How to project your vision across your teamIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the Lemonade Stand, Crystal and Emily discuss the importance of building a successful marketing funnel to reach new and existing clients. Starting broad can be tricky to pick your target audience and find exactly who you are wanting to start with.Sip some lemonade with us and learn:• What a Marketing/Sales Funnel is• How to start a successful funnel• How to empower your team to make a successful campaign• What to start with/ What to end withIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the Lemonade Stand, Crystal and Emily discuss how to maximize your Marketing Budget in 7 steps. Starting with using a strong CRM Software, looking back on your historical data to make Marketing decisions is extremely important.Sip some lemonade with us and learn:• How to maximize your marketing budget•How to track your spending year-over-year• Strategies to calculate average service ticketSubscribe to "Sip Some Lemonade" our monthly newsletter to get access to this episode's FREE download. Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailFrom The Yellow Chair, Crystal and Emily discuss how to develop an effective marketing plan. It is not just discounts and special offers. Yes, these are important, but there is more to it than that. When a system is built to help your contractors succeed, that is when you will see a difference.Sip some Lemonade with us today as we discuss:• Setting Goals for your Marketing Plan• Scheduling a successful Marketing Campaign• Getting your team behind your Marketing EffortsSubscribe to "Sip Some Lemonade" our monthly newsletter to get access to this episode's FREE download. Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailFrom The Yellow Chair, Crystal and Emily talk hiring for your business's cultures. Finding the right people, keeping the right people, and losing the ones who aren't a good fit.Culture starts from the top! It will take you (the business owner), your leadership team, and consistency to build a healthy culture at your company.Sip some Lemonade with us today and learn:• How to keep your employees engaged• How to incentivize in a healthy way• Finding team members that are a great fit for your newly found cultureIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the Lemonade Stand we have Crystal and her niece, Ava, talking about a marketing tactic that has spread worldwide and into the hands of kids. Mini Brands.Imagine a ball that you open to find inside, a toy of your favorite brand, company, food item. These Mini Brands, by Zuru Toys, are purchased with a surprise inside and can be collected for amusement.Companies like Disney, Oscar-Meyer, and more are using this collaboration with Mini Brands to get their brands into households in a whole new way.What can we learn from Mini Brands?• Alternative ways to get the families involved in your business• Investing in future generations who could become future customers or employees• Find ways to engage directly to the consumer in a personable wayThanks for sipping some lemonade with us and our up-and-coming Marketing Specialist, Ava!If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan Mail A quick Sip in the Lemonade Stand with our Creative Director, Emily. Talking about the struggle, ongoing battle that is perfection. The issues that come with pursuing perfection or being comfortable in "Good". Sip some lemonade with us to learn:• How to push past Good• Get out of your head when it comes to Perfection• How to pursue Great without slowing your processIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the Virtual Lemonade Stand, Crystal and Emily are joined by Rick and Rachel Sanders from Naturesoft Solutions to discuss Private-Labelling IAQ Products.Indoor Air Quality (IAQ) products are a great stream of revenue that most contractors sleep on or don't put the effort into. In a post-COVID world, consumers are more aware of germs, cleaning solutions, and other preventatives. This is the perfect time for you to get into the IAQ game.Sip some lemonade with us to learn:• What Private Label IAQ Products can do for you• Why spend time selling IAQ Products• What has kept you from being successful in selling IAQ Products• How to start todayIf you are interested in selling Private-Label IAQ Products, check out NaturesoftSolutions.com. Contact them today to learn more and order samples for your team to check out.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the Virtual Lemonade Stand, Crystal and Emily are joined by Tom Peregrino of Service Nation Alliance and his daughter, our very own, McKena Harless.Tom is the VP of Coaching and Training for Service Nation Alliance Premier and tells us in this episode of From The Yellow Chair how important it is to find the right coach for your business.Sip some lemonade with us today and learn:• How to choose the right coach• KPIs for a good coaching program•  How contractors can get the most out of a business coach.Be sure to check out Service Nation Alliance Premier if you are looking to get to the next level with a business coach!If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the Virtual Lemonade Stand, Crystal and Emily are joined by Ryan and Stephen from Wit Digital to talk about branded Campaigns in the Digital World.Ryan is a strategic-minded Marketing Manager. With a decade of digital marketing experience blended with traditional platforms (Broadcast, Print, Radio), Ryan brings a unique set of skills to the Branding & Converting table.Stephen has been an entrepreneur for 17 years and doing SEO since 2007.  His agency, Wit Digital, is focused solely on helping home service businesses hit their goals using custom digital marketing solutions tailored to their business.   Sip some lemonade with us today to get these questions answered:• What does it mean to have branded campaigns?• What is a paid digital ad?• How do I find the right digital company for my business?If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailDo you track your marketing?How would you know what works if you don't?When you begin any campaign, you make a goal for what you want the results to be. How else would you label it as "Success" or "Failure"? Don't tell us you go off of your gut feeling! Today, From The Yellow Chair, Crystal and Emily talk about unique ways to maximize your tracking efforts. Ensuring your results are accurate.Sip some Lemonade with us to learn:• Why tracking is important• Tools to track your marketing spend• Where to focus your tracking efforts• Difference between branded campaignsIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailFrom The Yellow Chair, Emily is joined by a very special guest, her husband, Chris Fleniken!An unpredicted entrepreneurship story similar to a lot of our contractors, Chris has built a business that helps people produce a brand beyond their logo. Bringing knowledge and experience through changes in the advertising industry, Chris has learned to pivot, adapt, and share his failures and successes in developing a brand.Sip some Lemonade with us and learn:What is included in a brandHow to always grow forwardPractical applications to make your brand larger than lifeStories, applications, and creating systems for success are all necessary to deliver a consistently strong brand. Beyond the logo. If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailFrom The Yellow Chair, Crystal shares the marathon strategy of how to stay organized with your Social Media Strategy. The intentionality you need to keep posting and keep growing. Social Media Planning does not need to be a HUGE daunting task, but actually small sips to consume the whole lemonade that is your STRATEGY. Sip some Lemonade with us and learn:Difference between Organic and Paid Social Media ContentStrategies to think outside the boxHow to make a winning strategy and planSocial Media is your social business card. It’s a way for the world, and your market to really know who you are.  If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailPPC 1-2-3. Are your Pay-Per-Click ads efficiently providing your company leads? Or is there wasted ad spend that needs a quick tune-up? Find out on our very special 30th episode in the Lemonade Stand with ServiceTitan Marketing Pro Team Members, Johnny Wenzel, and Dylan Kessler.Listening to this episode you will learn:Specific Goals To Set For Your PPC AdsHow To Track PPC CampaignsBest Practices For Starting Successful CampaignsHow To Select The Right PPC Vendor For Your BusinessFor more insight into PPC, Business Tips, and other Digital Advertising Content, check out ServiceTitan's Blog. We are big ServiceTitan fans over here and are excited to bring this episode to you this week from The Lemonade Stand.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailBudgeting for your Marketing efforts can be challenging. Where do I begin? How much is too much? Am I spending it in the right places? In the Lemonade Stand, this week is Brad Pesek, CFO of McWilliams & Son Heating, Cooling, & Plumbing. Brad is to the RESCUE to help save your marketing efforts and clear the confusion around beginning a budget.After sipping some lemonade with us today, you will learn:• Where to begin with writing a budget• Key metrics you should be watching• Common mistakes you should avoid• How to be numbers-first in your marketing decisionsIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWe are HUGE fans of Direct Mail here at Lemon Seed, and we took the opportunity to have Erik Wytrwal from Stochastic Marketing in the Lemonade Stand.Erik has more than a decade of Direct Mail experience and background in the trades. Formerly owning an HVAC company of his own,  Erik experienced the value of having consistent reach through Direct Mail Marketing. By the end of this episode, you will know:1. The value of a strong Direct Mail Campaign2. The importance of sticking your Marketing Plan through3. Strategies to have a successful Direct Mail CampaignIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn the Lemonade stand this week, we have special guest Sarah Vest! Sarah is the Call Center Manager for McWilliams & Son Heating, Air & Plumbing. We discuss KPI's, best practices, and all things empowering for your call center team.  From defining what makes up a call center to learning powerful ways to track success, Sarah brings the knowledge to the Lemonade Stand for this impactful episode.After listening to this episode you will learn: What makes a Call CenterHow to measure success in the Call CenterOutbounding tactics and best practicesTraining a top-tier Call Center TeamIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailMeet Lufkin Linda: A Story of knowing your target market. In the Lemonade Stand, Crystal goes SOLO to tell you 15 Questions You Should Ask Yourself.After listening to this episode, you will know:How to identify your Target MarketHow to refine your Target MarketHow to reach your Target MarketIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking and loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailThis week we are joined in the Lemonade Stand by Jennifer James, CEO and Founder of Optic Marketing Group. Jennifer James founded Optic Marketing Group (OMG) in 2017 with a goal of creating a marketing agency that focuses on Transparency and Open Communication with employees and clients. In this episode, we talk LEVEL 2 Digital Strategy and why YOU should not be scared to LEVEL UP! Discussing OTT, CTV, and many more.Jennifer brings her expertise by providing the one thing every contractor should be doing for the digital side of their business. If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking and loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn this week’s episode, our hosts get to chat with a leader who knows leadership well. Danielle Putnam, recognized by The News as The Top 40 Under 40, and Service World Expo as the 2021 Woman of the Year, is President of The New Flat Rate, Advisory Board Member and Past President of Women in HVACR, and is the Executive Director of her non-profit, Family Frameworks.Danielle has a personal connection with the home service industry. Her first job was passing out flyers door-to-door for her father’s electrical business. She was 7 years old. In high school, she moved up to being an office dispatcher and parts runner. After college, she became the marketing director for an HVAC company in Oregon.Danielle knows home service, but she is also no stranger to big business. Before co-founding TNFR, she was the director of business development for a large digital services firm, pitching to C-level executives for big-name companies. As part of her job, she also stood before multi-million-dollar investors, seeking capital for the publicly-owned company that she worked for.Danielle is dedicated to helping grow the industry she grew up in and loves. As a public speaker, she promotes careers in the home service industry. When not in the office, she spends time with her husband and three children and enjoys hiking, snowboarding, reading, and fine wines.It was a pleasure to chat with Danielle and hear all about her take and advice for leadership. In this episode Danielle hits on:Leadership is about making others better due to your presence and making sure that impact lasts in your absenceMost successful founders and business leaders have likened the start-up phase to waging war against the industry on behalf of underserved customersTo lead yourself, use your head - to lead others, use your heart - this is where boundaries need to step into the pictureIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailBack in April, our Founder and Marketing Strategist had the privilege of hosting a panel of rockstar women in the service industry world. They could talk for hours about all things marketing, employee engagement, social media, and life in the trades. We wanted to continue their conversation from LA and bring them into the Lemonade Stand to bring you more advice and information. Crystal is joined by Cassie Pound with Quality Heating, Cooling & Plumbing, Leslie Harpole with Champion Plumbing, and Stephanie Postell with Anchor Heating and Air LLC. These ladies are making strides in the service industry and we are so honored to chat with them today. Grab your cup of coffee, tea, or lemonade and listen to the tips and tricks we chat about today.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking and loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailAs the award-winning Owner & Strategist at Reflective Marketing, Krystal Hobbs has dedicated her career to helping HVAC and home service businesses get known and grow their sales using the power of social media. Growing up with both her father and stepfather working in residential construction, it’s no surprise that Krystal focused her agency to help grow companies in the trades! Krystal has trained with the top 1% of Facebook advertisers in the world, making her one of the most advanced social media marketers in North America. In 2017, she was named NLOWE’s Young Entrepreneur of the Year. She is also the proud host of Beyond the Tools, a podcast for home service business owners. She’s actively involved in her local Canadian Home Builders’ Association, chairing its events committee and serving as a board director for 4 years. In her spare time, Krystal enjoys practicing Muay Thai and hanging out with her pup, Buddy!We are honored to be joined in the Lemonade Stand today with Reflective Marketing’s, Krystal Hobbs. Krystal chats with our hosts today about some of the best-kept secrets of social media ads. She discusses:How Social Media Leads Are DifferentHow do you target the right people?CreativeFollow-up/NurturingMake sure to check out Krystal’s Podcast: Beyond the Tools (https://podcasts.apple.com/us/podcast/beyond-the-tools/id1554289642)If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan Mail“Culture is simply a shared way of doing something with a passion.”– Brian Chesky, Co-Founder, CEO, AirbnbLet’s talk about what company culture even means. Dig deep into the SOUL of your company and really take a good look in the mirror of what you’re doing to really build your company. Company culture can make or break your business so take time to really invest in making it flourish. Company Culture is the “clique” that we all talk about now… like fans of a sports league team or trending TV show audiences…. It’s a way of life that we get people to subscribe to!Our hosts discuss:Reiterating Core ValuesGWC: Get it, Want it, and CapacityMental HealthMake it PersonalIdentify Areas of SupportLive itCulture is the biggest demon for contractors today.  Especially those that have a long brand build from years and years.  The good news is the culture can be turned around…it’s hard, but it’s doable. Take time to sit down and really develop an idea of what you want your company culture to look like. Invest in it and live it.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailSometimes this digital world gets overwhelming, but do not fear! Eric Thomas with Rival Digital chats with our hosts today about the key things that we should use to measure digital success. Eric got his start in the industry as an apprentice for a commercial heating & air conditioning contractor in Virginia. From there, he received a bachelor’s degree in marketingfrom Western Kentucky University. After graduation, he spent time working alongside the world’s largest home services franchisor doing digital marketing and website operations. In 2020, he ventured off on his own to start Rival Digital – a digital marketing agency for HVAC contractors. Rival Digital specializes in helping business owners establish an online presence that produces a predictable lead flow, streamlines marketing & sales initiatives, and ultimately, builds a better future for their business. Eric is the host of the Smart HVAC Marketing podcast – a podcast that provides practical tips for business growth from industry leaders. Outside of his professional life, Eric enjoys surfing, woodworking, and going for hikes with his wife and dog.Eric gives us some big tips to tackle measuring your digital success:Start with the end in mind: understanding business goals and how your digital marketing campaigns will help achieve those goals.If you can’t measure it, you can’t improve it.Have your marketing team/website manager set up GA4.Measure everything year-over-year, not month-over-month.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailYou know what it’s like, you get a song stuck in your head, and all day long you’re singing it. Jingles take the idea of repetition a step further. After hearing a jingle several times as part of a marketing campaign, consumers will often mimic it by humming or singing the tune. We want THAT!! Jingles can take on a life of their own in your market. The result is additional product promotion at no cost to the company. Advertising jingles are a great way to give your business more exposure, engage people, and sell your services. Although expensive, advertising jingles are absolutely essential for businesses advertising on radio, television, or even on the internet.We are so excited to share this episode with you. Today in the Lemonade stand we have Jingle Jim Reilly, owner of the nationally recognized music jingle company, American Music Concepts. Jim’s produced over 10,000 music jingles for local companies using the same branding strategy as Top Fortune 500 Companies.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIf you don’t know Erica, you are missing out on a service industry guru. Erica Leonor is a passionate leader in the Home Services Industry. She is a national speaker, trainer, and sales coach for the trades who helps business owners and their companies thrive through her classes and workshops. She loves to help motivate and inspire teams to up-level their lives, relationships, and businesses through teamwork, sales, and the customer experience. She serves on the Board of Directors for Women in HVACR and enjoys creating opportunities for women to receive mentoring, networking, and relevant educational experiences. Erica has a bachelor’s degree in Anthropology and enjoys traveling the world. She is married, has a new baby daughter, speaks Spanish, and loves The Lord of the Rings, Harry Potter, and Star Wars.Erica chats with our hosts today about how to get your team on board with upselling and booking the call. We hear all about what Erica considers her secret sauce on customer service etiquette and all the key KPIs (Key Performance Indicators) that contractors can use to measure success. We could chat with Erica all day and just squeeze all the tips and tricks and knowledge out of her, but we hope these key points help you in getting your team onboard with upselling and booking the call. It all starts with your customer service reps!If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?Erica’s Contact Info: https://www.linkedin.com/in/erica-leonor-lifeIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailThe Lemon Heads have spoken! Recording live questions from our booth at ACCA 2022 in St. Louis and answering on this week's episode. We cover topics like:How often should you rebrand?What is the future of TikTok for the HVAC Industry?How do I start a social media calendar?Can we put our dog on the side of our van?Thanks to everyone who attended ACCA 2022 and stopped by our booth. Now, let's sip some lemonade.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailThis week Crystal is flying solo in the lemonade stand. In this week’s episode, we talk about what a comprehensive marketing company could be for contractors. Marketing is a game. A game of strategy, flexibility, and measurability.  We MUST get out of our own way.  We must know where to focus, where to obsess and where to be more lax. We must run the company.  We need to stop letting the prisoners run the prison.  Guide your team, lead your team and hold them accountable. Trust professionals. Trust the process.  Trust yourself. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailThe worst feeling is when you feel that you have done all this work with your offers, your website, and your social media… but your team still doesn’t know what is happening. This is our biggest task to tackle with new clients is making sure that what we are working on is communicated to the in-office team. In this episode, our hosts give you the 4-1-1 on how to give your team the 4-1-1. We touch on these quick topics:What does “Informed” Mean?Interoffice/interteam channels like SlackEmployee Portals/ mini websitesMonthly emails detailing events/promotions/ etcFacebook Groups for the team and one for spousesWe talk a lot about the service industry but this topic is incredibly important to implement in any business. For example, you have a sale going on for ½ off sweaters but your team wasn’t informed… a customer will be quick to call them out on that.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan Mail“The pink van techs do the job best!” That’s right. Pink van techs are what this episode is all about. Here at Lemon Seed, we have loved working with our clients to transform their business in all aspects. Above & Beyond Service Company is one of our Oklahoma clients. Jason Brady and Chelsea Myers join our hosts in the Lemonade Stand to chat about all things branding and… pink! Jason explains to our listeners how changing his brand to be bold and innovative really transformed everything about his business. Here are the top points in this episode:What Happened? What caused the light bulb to go off about “I need to rebrand”? Why Pink?  How did we get here?Selling ourselves FIRST (before the team) Affording to RebrandOne piece of advice to another contractor about just making the jump to rebrand.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailThis week.. we are going to talk about how we should approach marketing from an owner’s standpoint! Just like everything when you run a company, how the team reacts to things starts with the leadership team. That is the same with marketing. If your leadership does not value it, neither will your team.Trey McWilliams, owner of McWilliams and Son Heating, Cooling, and Plumbing gives our listeners raw and real advice from an owner’s standpoint. Trey will discuss:How should we perceive marketing as an owner? How do we calculate marketing spend? What are key factors we should focus on to get our operations ready for marketing? If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailToday we are answering the real question all contractors want answers to…. How do we get our team on board with all these “cheesy” marketing tactics? Today in the Lemonade stand we have Shea Smith, Operations Manager for the HVAC Division of McWilliams and Son Heating, Cooling, and Plumbing. Shea shares with our listener's advice on how to use marketing to push our team. It is very important that not only your team knows what marketing tactics you have running, but it is also important that your team understands the purpose of the offer or promotion. In this episode, Shea shares with us:What is “cheesy” advertisingHow do we even price these things without cutting our profits?How do we build value with the customers on these promotions? Winning our Team and Coaching them! If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailLast week Crystal was riding solo, but this week it’s Emily! Have you ever seen a billboard, an advertisement, or even a social media post that made you really feel a connection to the story? Graphic design can do that. Your most important sense is your sense of sight, so with that being said you're naturally, visually drawn to things.In today’s episode, Emily chats about opportunities your graphic design can make. Emily gives a lot of information in this episode and you do not want to miss it. You will hear her talk about:The importance of graphic designDesign FailsHow to make it betterIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailThis week Crystal is riding solo! Did you know that there is actually a difference between marketing and advertising? In this episode, Crystal breaks it down layer by layer, it's a piece of cake!Have you ever made a cake and either did not follow directions or messed up a step? Then you kind of just ruined the essence of a cake. It will either not bake correctly or it just is not edible. That is kind of like marketing and advertising. Crystal uses a family recipe to explain how marketing and advertising are a lot like baking a cake.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?Check out our episode on Branding!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWanna know a little secret? Your in-house customer base is really a treasure chest of hidden gems!In this episode, you will learn how to truly maximize the in-house customer base that you already built a relationship with. If you already have worked with that client and given them a great experience, why not try to recapture that relationship? Listen to all the ways you can maximize this relationship with the treasure chest of hidden gems.Our hosts discuss:What is an existing customer?How often should we reach out to the existing customer bases that we have?What are some things we can utilize to reach out to our existing customer base?How to approach the follow-up process.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailWant to know how to not just have a company culture, but how to really curate it for your team to flourish? This episode is for you. In this episode, our hosts chat in the lemonade stand with Pastor Jeremy Yancey from Timber Creek Church in Lufkin, Texas. Jeremy is passionate about not only the importance of strong company culture but cultivating the culture for your team. Jeremy shares important tips and practical take-aways.Jeremy will share with the hosts:Calibrating culture and performance Consistently navigating drift Creating and keeping clarity Next steps for putting this into actionJeremy’s Bio:Jeremy Yancey's passion is your God-given potential. To best fulfill that passion, he serves as Lead Pastor of Timber Creek Church, a Multi-site church in East Texas. In addition to Pastoring, Jeremy facilitates leadership development workshops and strategic planning processes designed to create and keep organizational clarity. He lives in Lufkin Texas with His wife of 20 years, Janet, and their two children.Jeremy and our hosts could talk about this forever, but we hope you take one thing from today’s episode that can really help your team flourish all by cultivating the right culture.Make sure to download Jeremy’s bullet point list on how to cultivate your culture and his steps on how you can become a G R E A T delegator: www.theyellowchairpodcast.com If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailThis week is short and simple, just a little SIP. Today we are joined with Sharon Mayes, the lead account manager/ trainer here at Lemon Seed Marketing. With Sharon’s years of experience, she shares some tips and tricks on responding to reviews and how to get more for your company. Make sure to download the scripts for responding to reviews! Sharon provided us with a ton and we feel they will be really helpful for you and your team.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailDo you ever find yourself being a part of all these benefit programs? First, you have your favorite coffee shop then you have your favorite retail store all because you wanted that initial discount. Well, even service companies have membership programs and to a consumer.. they are really beneficial.In this episode, we talk about maintenance programs and how we, as contractors, could really ramp those up with refining, internal promotion, and marketing of the benefits. If you listened and liked our branding episode (episode number 1) you will enjoy listening to the tips and tricks on how to build or revamp your maintenance program. In this episode you will hear our hosts discuss:Why do we do memberships?It’s all about the name! Let’s create something for people to get a connection to that resonates with our brand.Perks of the program; How you word the perks matter immensely. Presentation of the planPromotion of your clubIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailFor our 5th episode, we are bringing your FIVE ways to use social media to build trust. We are joined by one of our Account Managers here at Lemon Seed, Mckena Harless. Mckena was the guru of all social media for her father’s company, Daffan Mechanical in Granbury, Texas. In this episode, Mckena shares with us these five points:Be transparent and realVideos are always helpful in better showcasing the true personality of the teamThe fewer stock photos the betterFind your company's personality and run with itRespond to each comment with a genuine answerIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving, and what do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailYou’ve set up your Google My Business account, but now you’re wondering how to get the most out of it?In this episode, we are joined by Colleen Keyworth, Director of Sales & Marketing for Online Access. Colleen collaborates with our hosts on breaking down how to truly get the most out of your GMB.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving, and what do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailIn this episode, we are joined by Commercial Bank of Texas’ Business Development Officer, Michelle Briley. We tell you our insight and key points on how having a community marketer on your team can really take your marketing to the next level. With years of experience on this subject, our hosts discuss with Michelle the following questions and how to really maximize the power and influence this team member has on your business.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving, and what do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailLemon Heads? Lemonade Stand? Lemonade? What is going on??In this episode, we are breaking down all the yellow, lemon puns and going back to the beginning of this partnership. This episode is simple. It is all about us and how we got here!If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving, and what do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Send us Fan MailDo you always hear “build your brand” or “it’s all about brand awareness”, but not really know what that truly means? We are here today to share some insight on how to make that happen for you and your company.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving, what do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!