Stop Underspending During BFCM Lead In
Stop Underspending During BFCM Lead In  
Podcast: Better Advertising with BTR Media
Published On: Thu Nov 20 2025
Description: Black Friday / Cyber Monday is the busiest and most competitive shopping moment of the year, but most brands still make the same mistakes. In this episode, Justin breaks down what to do (and what not to do) during the T12 period, Amazon’s “Turkey 12” lead up to deal week. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.