Is Retail Media Ready for AI Ads?
Is Retail Media Ready for AI Ads?  
Podcast: Better Advertising with BTR Media
Published On: Tue Feb 17 2026
Description: Ads inside AI are no longer hypothetical.In this episode, Destaney and Kiri Masters unpack what OpenAI’s ad announcements mean for retail media, discovery, and the future of advertising. From Amazon and Walmart to brands navigating uncertainty, this conversation explores why context may matter more than clicks in the next phase of retail media. Connect with Kiri on Linkedin: linkedin.com/in/kiri-mastersConnect with Destaney on Linkedin: linkedin.com/in/destaney-wishonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.