Bringing Retail Strategy to the Digital Shelf
Bringing Retail Strategy to the Digital Shelf  
Podcast: Better Advertising with BTR Media
Published On: Fri Jan 03 2025
Description: Episode #064 - What happens when brick-and-mortar strategies meet the digital shelf? In this episode, Destaney sits down with Serena Hopson from Nestlé Purina to unpack how traditional retail principles still hold power in an online-first setting — but only if they’re adapted, not copy-pasted. From the idea that search results are today’s planogram to the challenge of getting leadership buy-in for online investments, this conversation includes real-world examples and actionable insights.A few topics we will cover: The Digital Planogram: Why search results mirror physical shelf placement and how it impacts sales.Leadership Buy-In: Educating traditional retail leadership about the nuances of eCommerce.Content and Visibility: Why tailored content strategies per platform are non-negotiable.Career Growth in eCommerce: Building flexibility and resilience in a fast-changing industry.Future Trends: The role of AI and operational efficiency in shaping strategies.Connect with Serena on LinkedIn Connect with Destaney on LinkedIn Learn more about BTR MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.