Podcast:Better Advertising with BTR Media Published On: Tue Feb 03 2026 Description: What does it really take to go from Amazon success to physical retail shelves?In this episode, Destaney is joined by TJ Hyland, VP of Sales at Rhino USA, to break down Rhino’s journey from marketplace growth to nationwide Walmart distribution. They discuss why social media (especially TikTok) plays a critical role in driving in-store sales, how to think about omnichannel attribution, and the biggest mistakes brands make when trying to scale too fast. Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishonConnect with TJ on Linkedin: linkedin.com/in/tj-hyland-31b69940See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.