Four Pillars of Amazon: What Amazon Really Wants
Four Pillars of Amazon: What Amazon Really Wants  
Podcast: Better Advertising with BTR Media
Published On: Wed May 21 2025
Description: This is episode one of our "Four Pillars of Amazon" Mini-Series, hosted by Destaney Wishon and Gabi Viljoen, MBA.A main topic throughout this episode is Amazon’s growth from “The Everything Store” to “The Everyday Store”. With both of them having long term experience working with Amazon, they discuss the multiple shifts that shaped Amazon’s commitment to better consumer experiences, the impact of post-COVID shopping behaviors, the importance of optimizing your digital shelf and leveraging reviews, and what strategies are the most effective for managing assortment, pricing, and SKU differentiation. Focus of This Episode:Amazon's shift towards targeted, everyday consumer experiencesImpact of post-COVID consumer shopping behaviors on online retailImportance of optimizing your digital shelf and leveraging reviewsEffective strategies for managing assortment, pricing, and SKU differentiationConnect with Destaney on LinkedInhttps://www.linkedin.com/in/destaney-wishon/ Connect with Gabi on LinkedInhttps://www.linkedin.com/in/gabriellaviljoen/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.