It’s time to throw away the old go-to-market playbook with Paul Irving from GTMfund
It’s time to throw away the old go-to-market playbook with Paul Irving from GTMfund  
Podcast: Build Mode
Published On: Thu Jan 08 2026
Description: n the season finale of Build Mode, Isabelle Johannessen sits down with Paul Irving, Partner and COO of GTMfund, to discuss go-to-market strategies for the AI era. Paul shares specific, actionable advice on how early-stage startups can win even when facing well-funded competitors who iterate at lightning speed. He also explains why distribution has become the final remaining moat when technical advantages disappear in months instead of years, and why every company needs a unique go-to-market motion tailored to their specific ICP.  If you just can’t get enough AI-native GTM strategies, check out this episode of the GTMnow podcast: Build your AI Outbound Machine with ChatGPT  Chapters:   00:00 Intro  00:44 Meet Paul Irving - GTM Fund  04:02 Finding Competitive Edge in Specific Channels  07:34 Matching Operators to Startups with AI  12:08 The End of the B2B SaaS Playbook Era  14:09 Creative GTM Strategies  16:18 The Power of Warm Introduction Mapping  23:04 Success Stories: Ryder and Vanta  25:25 Red Flags in Go-to-Market Strategy  27:29 Advice for Resource-Constrained Founders  31:22 When to Start Hiring a GTM Team  34:57 Outro  Isabelle Johannessen is our host. Build Mode is produced and edited by Maggie Nye. Audience Development is led by Morgan Little. And a special thanks to the Foundry and Cheddar video teams.