How Lowe’s Is Reinventing Home Improvement with a Digital Marketplace with VP Michael McCluskey
Podcast: Omni Talk RetailPublished On: Thu Jun 19 2025
Description: Lowe’s VP of Marketplace, Michael McCluskey, joins us to share why the retailer is diving headfirst into the world of third-party marketplaces. Learn how Lowe’s is creating an “endless aisle” experience, what this means for pro customers and sellers, and why the brand aims to become the go-to destination for everything home. Discover how Lowe’s is positioning itself in the trillion-dollar home market with a bold new e-commerce strategy. 0:09 – 0:31 | Introduction to Lowe’s marketplace push with VP Michael McCluskey 0:32 – 1:20 | Why Lowe’s prioritized a marketplace: meeting project-based customer needs 1:21 – 2:00 | Endless aisle strategy and rapid assortment expansion via third-party sellers 2:01 – 2:39 | Lowe’s dual-customer focus: serving buyers and sellers 2:40 – 3:52 | Extending the marketplace to serve Lowe’s growing Pro customer segment 3:53 – 4:42 | Key categories targeted for marketplace expansion: home décor, furniture, outdoor, tools 4:43 – 5:06 | Lowe’s differentiation as the “everything for home” store 5:07 – 5:46 | Early traction, seller interest, and long-term marketplace ambitions Music by hooksounds.com Sponsored Content
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