Wonder Buys Tastemade – Is Mark Lore Trying to Give Everyone Their Own Personal Chef?
Wonder Buys Tastemade – Is Mark Lore Trying to Give Everyone Their Own Personal Chef?  
Podcast: Omni Talk Retail
Published On: Fri Mar 21 2025
Description: In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Infios and Ocampo Capital Chris Walton and Anne Mezzenga discuss how Wonder has scooped up Tastemade for $90 million as part of its grand plan to become the super app of mealtime. Chris and Anne dissect the strategy behind combining streaming food content with real-time delivery via Grubhub and Blue Apron—and whether Wonder’s vision of democratizing personal chefs can actually scale. (0:02) – Wonder acquires Tastemade to fuel its mealtime super app ambitions (0:33) – Wonder’s pivot from food trucks to centralized kitchens and restaurants (1:14) – Grubhub and Blue Apron acquisitions—building blocks of a food empire (1:40) – Marc Lore’s bold plan: Personalized chefs for everyone? (2:03) – The appeal: choice, convenience, and reducing friction in mealtime decisions (2:52) – Is it about delivery... or empowering consumers to cook with ease? (3:36) – Advertising potential: Tastemade as a platform to subsidize costs (4:46) – Scaling the logistics: Can Wonder handle the complexity at a reasonable price? (5:29) – Bezos’ rule of choice, food as friction, and the psychology of convenience (7:00) – Final verdict: Big risk, big vision—but is it big enough to work? Marc Lore is betting big on food—and the way we eat might never be the same. Will Wonder change the game... or burn through billions chasing an impossible dream? For the full episode head here: https://youtu.be/K-LainhQQyY #wonderapp #tastemade #foodtech #mealdelivery #superapps #grubhub #cloudkitchen #venturecapital #retailinnovation #foodstartup