LTK Partners With The Bachelor to Launch Shoppable TV | Social Commerce Gets Real
Podcast: Omni Talk RetailPublished On: Sun May 18 2025
Description: LTK is teaming up with The Bachelor to turn binge-watching into shopping. In this episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, Chris and Anne break down how this partnership modernizes product placement with real-time affiliate links and seamless in-app shopping. Could this model reshape the future of commerce on TV—and are Bachelor fans ready to shop while they watch? 📺 Can reality TV drive real-time retail? ⏱️ Time Stamps: 0:00 – LTK and The Bachelor launch shoppable social commerce experience 0:34 – $5B in sales, 40M monthly shoppers on LTK 1:12 – Chris on product placement evolution & affiliate revenue aggregation 2:20 – Will fans actually shop? 2:56 – Strategic edge: no brand contracts required 4:02 – Endless catalog access and retroactive content monetization 4:43 – Potential long-term value and traffic funnel 5:02 – The looming question: LTK vs. Google Lens and evolving shopping habits #thebachelor #ltk #socialcommerce #ShoppableTV #retailinnovation #affiliatemarketing #influencers #RealityTVShopping #RetailFastFive #omnitalk For the full episode head here: https://youtu.be/AUSpdi73JPk
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