Does Ulta Need to Get the Flock Out of Here? | Fast Five Shorts
Does Ulta Need to Get the Flock Out of Here? | Fast Five Shorts  
Podcast: Omni Talk Retail
Published On: Fri Sep 11 2026
Description: Ulta is facing backlash over its use of Flock Safety’s automated license plate reader technology, raising bigger questions about transparency, communication, and how retailers handle technology that can impact their customers. Chris Walton and Shelley Huff discuss whether the bigger problem is the technology itself or the way Ulta communicated its use of it. The big question: When retailers use controversial technology, how much transparency do customers deserve? ▶️ Watch the full Fast Five episode here: https://youtu.be/x4hGqvRTilY