Inside Whatnot: The Secret $5B Live Shopping Empire
Inside Whatnot: The Secret $5B Live Shopping Empire  
Podcast: Omni Talk Retail
Published On: Fri Jun 27 2025
Description: In this week's Fast Five Podcast, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, we deep dive into Whatnot, the live streaming shopping app that hit $3B in sales selling trading cards, sneakers, and collectibles. We explore whether this QVC-meets-Twitch model can expand beyond niche markets and why video commerce is finally taking off in America. Timestamps: 8:28 - What is Whatnot? 9:47 - US vs China video commerce 10:44 - Niche vs mass market potential 13:05 - eBay 2.0 comparison 14:30 - Platform distribution challenges Catch the full episode here: https://youtu.be/3lsaTBvBuMs #Whatnot #LiveShopping #VideoCommerce #CollectiblesTrading #SocialCommerce #LiveStreaming