Dollar General's Kathy Ireland Partnership: Genius Move or 90s Nostalgia Fail?
Podcast: Omni Talk RetailPublished On: Fri Jun 13 2025
Description: Dollar General is launching new celebrity home collections including partnerships with Kathy Ireland, and other brands as part of its "Home Valley" expansion across 20,000+ stores. The strategy aims to attract higher-income shoppers seeking quality home goods at discount prices through a "treasure hunt" shopping experience. Special thanks to the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand for sponsoring this week's podcast. For the full epsisode, head here https://youtu.be/7Xn7tNqtskk #dollargeneral #kathyireland #homefurnishing #retailnews #privatelabel
The note was deleted
The note was saved
Your message was sent